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Walt & Company, a Silicon Valley-based tech public relations and social media agency, signs on to work with Aitech Systems, which provides embedded systems for use in military aerospace and space platforms. Operating as an extension of the company’s marketing team, Walt & Company will develop and implement strategic communications initiatives to elevate Aitech’s brand recognition, manage new product offerings and company news, and drive thought leadership and customer success initiatives. "We partnered with Walt & Company to help support our growth, expand our market presence and demonstrate the critical role Aitech plays in driving innovation across military, aerospace and space applications," said Aitech Systems general manaer Pratish Shah.
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Manifest is selected by infant nutrition company ByHeart to reimagine the company’s social media presence. Manifest’s efforts will center on driving deeper connections with ByHeart’s community through strategic storytelling, elevated content and campaigns designed to resonate across social platforms. “We were impressed by Manifest’s expertise in the parenting space and their insightful approach to breaking through and creating relevancy through compelling content and storytelling,” said ByHeart VP of brand & product marketing Nicole Williams. Manifest’s client roster also includes Candy Crush, Daiya and Babyganics.
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Jack Taylor, which works with clients in industries including agriculture, apparel, fintech, health tech, lifestyle and nutrition, is named PR agency of record for Force of Nature Meats, a company founded on the principles of regenerative agriculture. The agency will work to enhance Force of Nature’s visibility as a thought leader in regenerative agriculture, connect with environmentally and health-conscious consumers, and champion the principles of sustainability and ethical food systems. Founded in 2019 and based in Austin, Texas, Force of Nature offers its products at retailers nationwide and online. “Having the opportunity to help educate people about healthy, delicious, hormone-free, humanely harvested and community-first protein is a dream come true,” said Jack Taylor founder and CEO Jon Bier.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
