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62ABOVE, a San Diego-headquartered marketing and communications agency, is engaged to partner with Visit Carlsbad, the destination marketing organization for the city of Carlsbad, CA, on its Spring Leisure campaign. The agency previously worked on last year’s All Good campaign for the organization, which doubled visitation to the city. Spots for this year’s campaign will run on CTV platforms, such as streaming services and smart TVs, starting Feb. 3. “We continue to be impressed by the results of our work with 62ABOVE and their dedication to sharing all that Carlsbad has to offer,” said Visit Carlsbad VP of marketing & communications Mark Rudyk.
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The Consultancy PR signs on as agency of record for Andrea Goldman Design and Symbol Home. For Andrea Goldman Design, a Chicago-based design firm that manages all the elements of design projects from budgetary and floorplan refinement to construction and installation, The Consultancy PR’s scope of work will include media relations, thought leadership, brand partnerships, reputation management/award submissions and social media management & content creation. The agency will provide Symbol Home, which designs and manufactures such music- focused items as functional audio storage and deep sofas for comfortable listening, with services including brand positioning, events & activations and affiliate marketing.
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Amendola Communications, part of Supreme Group, is selected to implement a national PR/marketing program for Life365 Health, a developer of virtual care tech solutions that enable healthcare delivery at home. The agency will provide messaging, marketing, public relations and social media focused on demonstrating Life365 Health's technology and services, accomplishments, customer wins and industry partnerships. "Life365 Health chose Amendola to help drive awareness and interest in our AI-driven platform, because of its deep understanding of healthcare, strong media relationships, senior level team and expert writers," said Life365 CEO and founder Kent Dicks.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
