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| Tanya Wellmeth |
HBS, a national public affairs firm, adds Tanya Willmeth to its public affairs group as a principal in its St. Louis office. Willmeth most recently served as communications chair for an education campaign supporting the election of Missouri Governor Mike Kehoe. Her work included developing strategic content to amplify the campaign’s message and align with voter priorities, while coordinating with pollsters and media outlets. “Tanya’s in-depth knowledge of the industry and her ability to engage diverse audiences makes her an effective communicator in delivering real results for clients,” said HBS CEO Andy Blunt.
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| Subir Kotwal |
PRophet, a suite of AI-powered PR and influencer software and services, names Subir Kotwal as EVP of US sales. Kotwal joins the company from the VP of sales post at Cision, where he established and led its enterprise agency and government sales team. At PRophet, he will lead go-to-market strategies across multiple revenue streams, including sales, customer success and partnerships. "His expertise in enterprise sales, high-performance team leadership, and securing major contracts aligns perfectly with PRophet's AI-powered solutions," said PRophet CEO and founder Aaron Kwittken.
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| (L-R) Jesse Demastrie, Mellissa Morales |
GMMB promotes Jesse Demastrie and Melissa Morales to partner. Demastrie has been with the firm since 2004, most recently serving as SVP & managing director. He manages GMMB’s media team, which creates cross-platform media solutions for national and state level political candidates and groups, trade associations and non-profits. Morales previously served as managing director, SVP at the firm. She leads health policy communications campaigns at GMMB, working with states, foundations and nonprofit organizations to promote and protect the Affordable Care Act, expand Medicaid and advance other priorities. The agency has also promoted Ben Hawkins, Don Corrigan and Sandy Won to managing director. “Our new partners and managing directors have demonstrated tremendous leadership and dedication to our clients’ success,” said GMMB managing partner Raelynn Olson.




Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.



