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| Arthur Sadoun |
Publicis Group chalked up 8.3 percent growth to $16.6B in 2024 as CEO Arthur Sadoun proclaimed the French firm wrapped up the year as the “world’s largest advertising group."
“We are ending the year in the number-one position across the board, growing three times faster than our holding company peers, and five times faster than the IT consultancies,” said Sadoun.
He noted that while Publicis delivered industry-high financial ratios, it also stepped up the pace of its investments in AI and talent.
The firm chalked up 5.8 percent organic growth for 2024, and 6.3 percent for Q4.
The Asia-Pacific region posted 6.3 percent growth for the full year, followed by Europe at 5.4 percent and the US at 4.9 percent.
Sadoun forecasts the firm will enjoy organic growth in the four to five percent range for 2025.


Misgav Institute for National Security and Zionist Strategy has hired Mercury Public Affairs for government relations advice and services, including outreach to government officials and potentially US media outlets.
Mercury has signed Institut Macaya, a Haitian think tank organized by business leaders to end the cycle of crises that have long ravaged the Caribbean country.
Connector Inc. has signed on as primary government affairs counsel to Iraqi politico Hussein AlAnkoshei.
Soma Oil and Gas Ltd., a British Virgin Islands company focused on upstream petroleum exploration and development opportunities off the coast of Somalia. is looking for US partners.
Keybridge Communications signs on to pitch Switzerland as America's "quiet ally in prosperity."



