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| John Wren |
Omnicom reported 5.2 percent growth to $4.3B during the fourth quarter of last year. Net income advanced 5.4 percent to $448M.
CEO John Wren said the 5.2 percent organic growth for Q4 and all of 2024, along with strong operational execution, bodes well for 2025’s financial performance, a year that will feature the merger with Interpublic Group.
“We are incredibly well prepared for and excited about the complementary combination of businesses and cultures with our proposed acquisition of Interpublic,” he said. “Clients and employees will benefit from expanded products to deliver superior creativity, innovation and effectiveness.”
OMC’s PR group led by FleishmanHillard, Ketchum, Porter Novelli, Portland and Mercury showed 9.3 percent growth to $456.3M during Q4. It was up 10.3 percent organically.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
