![]() |
| John Wren |
Omnicom reported 5.2 percent growth to $4.3B during the fourth quarter of last year. Net income advanced 5.4 percent to $448M.
CEO John Wren said the 5.2 percent organic growth for Q4 and all of 2024, along with strong operational execution, bodes well for 2025’s financial performance, a year that will feature the merger with Interpublic Group.
“We are incredibly well prepared for and excited about the complementary combination of businesses and cultures with our proposed acquisition of Interpublic,” he said. “Clients and employees will benefit from expanded products to deliver superior creativity, innovation and effectiveness.”
OMC’s PR group led by FleishmanHillard, Ketchum, Porter Novelli, Portland and Mercury showed 9.3 percent growth to $456.3M during Q4. It was up 10.3 percent organically.


Acceleration Community of Companies launches PMK Entertainment, a firm focusing on A-list talent, music, sports, premium content companies, corporate entertainment and crisis communications... Sprout Social, launches Sprout AI, an intelligence update anchored by the company’s proprietary AI Agent, Trellis...The Communications Group of Little Rock releases the third edition of its annual B2B Industrial Marketing Trends Report
Franco
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.



