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Sitrick And Company founder and CEO Michael Sitrick is teaming up with Sallie Hofmeister, a senior partner at the firm, on a new podcast, “The Intersection.” The podcast will feature discussions with prominent figures in the legal business about the “behind-the-scenes media strategies of some of the world’s highest-stakes legal cases.” In the podcast’s pilot episode, Matthew Schwartz, who succeeded David Boies as chairman of Boies Schiller Flexner in January, talks about his involvement in the prosecution of Bernie Madoff as well as outlining his vision for Boies Schiller and the importance he places on maintaining an active trial practice. Future guests are set to include Kasowitz Benson Torres co-founder Marc Kasowitz, who recently sued several Ivy League universities for antisemitism. The biweekly podcast is available on all major podcast platforms.
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Mission North brings on new agency partners and funding for its Foster the Future initiative, which offers students financial support and paid internships as a way of building a more diverse and equitable public relations industry. The new agency partners are Greenough Communications, Hermes PR, V2 Communications and The Key PR. They will all provide both scholarship funding and internship opportunities. Joining the new agency partners are three returning from 2024 (AGEAN Public Relations, The Bliss Group and LaunchSquad). Previously open to women-identifying BIPOC students, Mission North’s fellowship is now open to all BIPOC students. “Our commitment to diversifying the public relations industry has not changed in spite of the troubling backlash to diversity programs that we’re seeing across the business world,” said Mission North co-CEO Tyler Perry.
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| Becca Parrish |
Parrish Co, a strategic advisory firm focused on clients in the hospitality industry, sets up shop. The new firm, part of creative communications agency Becca, will be led by Becca founder and CEO Becca Parrish. The launch is powered by a capital investment from Prosek Partners, which will also provide the new firm with support on creative direction, marketing, licensing, analytics and events. Coming on board at the new firm are VP of brand strategy Pei-Ru Keh (previously US editor at Wallpaper); chief of staff Jenny Macksamie (former managing editor at The New York Times: T Magazine); head of digital Dolly Meckler from HBO; and chief client officer Jee Park from Magrino. Parrish Co will also tap into Prosek’s executive-level talent for creative direction, marketing, licensing, analytics and events. “At a time when creating memorable in-person experiences for customers, guests and employees is more important than ever, Parrish Co and Prosek are aiming to bring culture and capital together,” said Prosek Partners managing partner Jennifer Prosek.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
