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Sitrick And Company founder and CEO Michael Sitrick is teaming up with Sallie Hofmeister, a senior partner at the firm, on a new podcast, “The Intersection.” The podcast will feature discussions with prominent figures in the legal business about the “behind-the-scenes media strategies of some of the world’s highest-stakes legal cases.” In the podcast’s pilot episode, Matthew Schwartz, who succeeded David Boies as chairman of Boies Schiller Flexner in January, talks about his involvement in the prosecution of Bernie Madoff as well as outlining his vision for Boies Schiller and the importance he places on maintaining an active trial practice. Future guests are set to include Kasowitz Benson Torres co-founder Marc Kasowitz, who recently sued several Ivy League universities for antisemitism. The biweekly podcast is available on all major podcast platforms.
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Mission North brings on new agency partners and funding for its Foster the Future initiative, which offers students financial support and paid internships as a way of building a more diverse and equitable public relations industry. The new agency partners are Greenough Communications, Hermes PR, V2 Communications and The Key PR. They will all provide both scholarship funding and internship opportunities. Joining the new agency partners are three returning from 2024 (AGEAN Public Relations, The Bliss Group and LaunchSquad). Previously open to women-identifying BIPOC students, Mission North’s fellowship is now open to all BIPOC students. “Our commitment to diversifying the public relations industry has not changed in spite of the troubling backlash to diversity programs that we’re seeing across the business world,” said Mission North co-CEO Tyler Perry.
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| Becca Parrish |
Parrish Co, a strategic advisory firm focused on clients in the hospitality industry, sets up shop. The new firm, part of creative communications agency Becca, will be led by Becca founder and CEO Becca Parrish. The launch is powered by a capital investment from Prosek Partners, which will also provide the new firm with support on creative direction, marketing, licensing, analytics and events. Coming on board at the new firm are VP of brand strategy Pei-Ru Keh (previously US editor at Wallpaper); chief of staff Jenny Macksamie (former managing editor at The New York Times: T Magazine); head of digital Dolly Meckler from HBO; and chief client officer Jee Park from Magrino. Parrish Co will also tap into Prosek’s executive-level talent for creative direction, marketing, licensing, analytics and events. “At a time when creating memorable in-person experiences for customers, guests and employees is more important than ever, Parrish Co and Prosek are aiming to bring culture and capital together,” said Prosek Partners managing partner Jennifer Prosek.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
MikeWorldWide acquires HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications.
AKCG – Public Relations Counselors, a Philadelphia-area firm that offers crisis planning, crisis management, media training and media relations, acquires Hennes Communications... The Martin Group, an integrated marketing communications firm headquartered in Buffalo, acquires creative, brand strategy and content studio Mr. Smith Agency... ExpertClick, a platform connecting journalists with qualified interview sources, is offering a database of 357 top U.S. media outlets.
Perry Communications Group, a Sacramento‑based public affairs and strategic communications firm, marks its 30th anniversary... Bullish, an institutional-grade digital asset platform, enters into a definitive agreement to acquire Equiniti, the owner of press release service Notified... IPREX releases “Your Agency’s AI Reality Check Toolkit."
