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Sitrick And Company founder and CEO Michael Sitrick is teaming up with Sallie Hofmeister, a senior partner at the firm, on a new podcast, “The Intersection.” The podcast will feature discussions with prominent figures in the legal business about the “behind-the-scenes media strategies of some of the world’s highest-stakes legal cases.” In the podcast’s pilot episode, Matthew Schwartz, who succeeded David Boies as chairman of Boies Schiller Flexner in January, talks about his involvement in the prosecution of Bernie Madoff as well as outlining his vision for Boies Schiller and the importance he places on maintaining an active trial practice. Future guests are set to include Kasowitz Benson Torres co-founder Marc Kasowitz, who recently sued several Ivy League universities for antisemitism. The biweekly podcast is available on all major podcast platforms.
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Mission North brings on new agency partners and funding for its Foster the Future initiative, which offers students financial support and paid internships as a way of building a more diverse and equitable public relations industry. The new agency partners are Greenough Communications, Hermes PR, V2 Communications and The Key PR. They will all provide both scholarship funding and internship opportunities. Joining the new agency partners are three returning from 2024 (AGEAN Public Relations, The Bliss Group and LaunchSquad). Previously open to women-identifying BIPOC students, Mission North’s fellowship is now open to all BIPOC students. “Our commitment to diversifying the public relations industry has not changed in spite of the troubling backlash to diversity programs that we’re seeing across the business world,” said Mission North co-CEO Tyler Perry.
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| Becca Parrish |
Parrish Co, a strategic advisory firm focused on clients in the hospitality industry, sets up shop. The new firm, part of creative communications agency Becca, will be led by Becca founder and CEO Becca Parrish. The launch is powered by a capital investment from Prosek Partners, which will also provide the new firm with support on creative direction, marketing, licensing, analytics and events. Coming on board at the new firm are VP of brand strategy Pei-Ru Keh (previously US editor at Wallpaper); chief of staff Jenny Macksamie (former managing editor at The New York Times: T Magazine); head of digital Dolly Meckler from HBO; and chief client officer Jee Park from Magrino. Parrish Co will also tap into Prosek’s executive-level talent for creative direction, marketing, licensing, analytics and events. “At a time when creating memorable in-person experiences for customers, guests and employees is more important than ever, Parrish Co and Prosek are aiming to bring culture and capital together,” said Prosek Partners managing partner Jennifer Prosek.
The Stevens Group is renamed as The Stevens/Jachetti Group following the appointment of Rich Jachetti as co-managing partner... Teneo acquires PwC's Australia Business Restructuring Services unit... ONAR Holding Corporation, a marketing technology company and marketing agency network, signs a definitive agreement to acquire Retina.ai, an AI-driven SaaS platform.
rbb Communications acquires UPRAISE Marketing + Public Relations, a San Francisco-based firm specializing in B2B technology and financial services... 
FINN Partners launches Canary for Crisis, an AI-powered crisis training platform that prepares communications teams to navigate today's chaotic media landscape... KemperSports acquires Fire Pit Productions, which works with clients in the golf, travel, destinations, architecture and experiences sectors... Deerfield Group, which focuses on healthcare and life sciences companies, acquires Triple Threat Communications of New Jersey.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
