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Wireside Communications is named primary strategic communications partner by Sygnia, which provides cyber readiness and response services. Wireside is tasked with managing PR and marketing efforts for Sygnia in the US and all European markets. The account is under the leadership of Wireside VP Andrea MacLean. The relationship between the companies began in 2022 when Wireside was tapped to support Sygnia with a threat report project. Shortly after, Sygnia brought Wireside on as their UK PR agency. “What set Wireside apart for us was not just their skills and strategic thinking, but their hustle,” said Sygnia VP of marketing Noa Benari. “More than just a PR partner, they were the first to truly recognize and articulate Sygnia’s evolution into a global cybersecurity leader with unusual expertise and a unique story to tell.”
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Montieth SPRG, a Hong Kong affiliate of Montieth & Company, is named public relations and corporate communications agency for ASUS, a technology and AI innovation company. Montieth SPRG will work with ASUS to develop and execute a holistic communications program, focusing on corporate-level messaging and enhancing visibility among key stakeholders. The agency will partner with ASUS Corporate Communications to elevate the company’s international corporate narrative, working to advance the possibilities of incorporating technology and data-driven insights into its communications strategies as well as strengthening its media relations. "We believe this partnership will amplify ASUS’ impact and drive meaningful conversations about the future of technology,” said Montieth SPRG co-CEO and founder Montieth Illingworth.
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Stone Junction, an engineering PR agency, signs on to work with MintMech, a UK-based specialist in the offshore geotechnical drilling and marine construction sectors. Stone Junction will work to elevate MintMech’s profile by securing targeted media coverage, increasing web traffic and attracting new talent. The efforts will focus on positioning MintMech as a thought leader within the offshore market. “By partnering with Stone Junction, we’re confident that we can attract new clients, showcase our technical capabilities and recruit the very best talent to continue growing our business,” said Stone Junction director of business development Jessica Phillips. The agency’s experience in digital PR will help us position ourselves at the forefront of this exciting market."
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
