Margaret Irons, founder of Salt & Butter Marketing, discusses how to get your operating vision and go-to-market strategy right, what to prioritize to achieve your goals, and what are the signs that you need to change course on the latest O'Dwyer's webinar hosted by Researchscape's Tony Cheevers.
Next webinar will feature Ayana Anderson and Jasmine Usidio discussing their work on diversity, inclusion, and belonging for their agency, Highwire PR, in alignment with Women's History Month.
View all of O'Dwyer's webinars on our YouTube channel.

Selecting a communications firm deserves the same scrutiny as hiring a full team, because your budget, communications success, and organizational reputation depend on it.
Public relations success has never been about effort; it’s about results. If you’re still charging by the hour, you might be losing money and talent.

Here are five recommendations to consider in light of the uncertainty which seems to stem from US government activities.



