Margaret Irons, founder of Salt & Butter Marketing, discusses how to get your operating vision and go-to-market strategy right, what to prioritize to achieve your goals, and what are the signs that you need to change course on the latest O'Dwyer's webinar hosted by Researchscape's Tony Cheevers.
Next webinar will feature Ayana Anderson and Jasmine Usidio discussing their work on diversity, inclusion, and belonging for their agency, Highwire PR, in alignment with Women's History Month.
View all of O'Dwyer's webinars on our YouTube channel.
In a tough job market with AI threatening our careers, communicators have to prove more than ever that PR is more than a “nice to have.” Speaking jargon hasn’t worked, so we have to try a new tactic—speaking the language of the C-Suite decision-makers who control our futures.
Heidi Krupp is celebrating 30 years running her agency which began in a studio apartment in Hoboken, NJ funded by selling her car for $5,000.
Some clients benefit from working with Big PR, while others find a better match with boutique firms. Which type of PR firm is right for you?
Many O’Dwyer PR readers may have been fired by a PR client, but what do you do if you think the client is not working out for your agency?
Relationships aren’t the product in public relations. They’re the process.
