 |
| Liz Poerner |
The Seattle Reign (the city’s National Women’s Soccer League team) and Seattle Sounders (its MLS franchise) hire Liz Poerner as VP of partnership marketing. Poerner was most recently head of marketing at HANG Media, a platform that connects sports fans with athletes. She was previously director of marketing strategy at TEGNA; director, ad solutions at Hulu; and senior director, co-marketing at ESPN. In her new position, Poerner is responsible for crafting and executing strategic marketing campaigns and activations aimed at driving revenue, partner activation and long-term growth for club and partner brands. “Liz’s dynamic experience in integrated marketing and her ability to stay at the forefront of technology make her a game-changer for our partnership efforts,” said Seattle Sounders and Reign chief revenue officer Courtney Carter.
 |
| (L-R) Adam Cubbage, Ryan Toohey, Alvaro Vertiz |
DGA Group expands the roles of Adam Cubbage, Ryan Toohey and Alvaro Vertiz. Cubbage, currently head of New York and the US complex communications advisory practice, has been appointed head of DGA Americas. In his new role, he will oversee business operations across the CCA, government relations and business intelligence practices in the region. Before coming to DGA in 2020, Cubbage served as managing director at FTI Consulting. Toohey, a partner at the firm, has been named head of the CCA practice in the US, leading teams in New York, Chicago and Washington, DC. He has also held senior crisis management posts at Edelman and FTI Consulting. Vertiz, head of DGA’s Mexico office, will now serve as head of its Latin America & the Caribbean team. He previously worked at Endeavor México and BlackRock. “Adam, Ryan, and Alvaro exemplify the caliber of collaborative leadership that defines DGA,” said DGA Group CEO Edward Reilly.
 |
| Robbie LaBelle |
Costa Sunglasses names Robbie LaBelle VP of global marketing. LaBelle joins the company from nutrition and wellness brand Sports Research. He has also served as senior director of global brand marketing at Apple/Beats by Dr. Dre and held several senior marketing posts over more than a decade at Nike. At Costa, LaBelle will lead the company’s global marketing strategy, overseeing areas including strategic creative campaigns and brand storytelling across channels, amplifying the brand’s presence across the full spectrum of water sports, outdoor adventure and culture. “His marketing expertise, community-first approach and drive to lead with purpose will allow us to connect with consumers on a deeper level—welcoming new audiences while honoring our long-standing supporters,” said Costa global chief marketing officer Caio Amato.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
