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360PR+ is selected to handle US public relations for STIHL, a manufacturer of outdoor power tools. The agency will support STIHL’s continued growth in the US market as the brand of choice for professionals and homeowners. STIHL’s products include chainsaws, trimmers, blowers and an expanding range of battery-powered tools and mower products. The company is supported by a network of over 10,000 local dealers nationwide. “360PR+ has a proven track record of helping high-performance brands tell their stories and build meaningful connections with consumers,” said STIHL Inc, VP of marketing Eric Bjorling.
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CIIC PR is partnering with Casa Carolina, a recently opened luxury wellness boutique hotel and gastro bar in Cartagena, Colombia. The agency will lead the communication strategy for Casa Carolina to reinforce its position as a top-tier wellness destination as well as buiding brand awareness in the U.S. market. Located in Cartagena’s Walled City, the 15-room Casa Carolina features a rooftop terrace, outdoor pool and a spa specializing in ancestral and ayurvedic treatments. “With its unique blend of wellness, history, and contemporary luxury, Casa Carolina offers a distinct experience that we look forward to sharing with influential voices in travel and hospitality,” said CIIC PR vice president & partner Amy Sedeño.
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Say My Name PR + Digital Marketing, an Austin-based agency that works with food & beverage, travel & hospitality and consumer event brands, adds Hattie B's Hot Chicken and Hotel 1928 to its client roster. Say My Name has been engaged to handle all media relations and community engagement for the Austin location of Hattie B’s, which opened in February 2024. The chain, with a menu including hot chicken sandwiches, wings and tenders, also has locations in Atlanta, Birmingham, Dallas, Franklin, Las Vegas, Memphis and Nashville. For Hotel 1928, a luxury hospitality property in Waco, TX, designed and developed by HGTV hosts Chip and Joanna Gaines, Say My Name is providing media relations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
