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360PR+ is selected to handle US public relations for STIHL, a manufacturer of outdoor power tools. The agency will support STIHL’s continued growth in the US market as the brand of choice for professionals and homeowners. STIHL’s products include chainsaws, trimmers, blowers and an expanding range of battery-powered tools and mower products. The company is supported by a network of over 10,000 local dealers nationwide. “360PR+ has a proven track record of helping high-performance brands tell their stories and build meaningful connections with consumers,” said STIHL Inc, VP of marketing Eric Bjorling.
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CIIC PR is partnering with Casa Carolina, a recently opened luxury wellness boutique hotel and gastro bar in Cartagena, Colombia. The agency will lead the communication strategy for Casa Carolina to reinforce its position as a top-tier wellness destination as well as buiding brand awareness in the U.S. market. Located in Cartagena’s Walled City, the 15-room Casa Carolina features a rooftop terrace, outdoor pool and a spa specializing in ancestral and ayurvedic treatments. “With its unique blend of wellness, history, and contemporary luxury, Casa Carolina offers a distinct experience that we look forward to sharing with influential voices in travel and hospitality,” said CIIC PR vice president & partner Amy Sedeño.
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Say My Name PR + Digital Marketing, an Austin-based agency that works with food & beverage, travel & hospitality and consumer event brands, adds Hattie B's Hot Chicken and Hotel 1928 to its client roster. Say My Name has been engaged to handle all media relations and community engagement for the Austin location of Hattie B’s, which opened in February 2024. The chain, with a menu including hot chicken sandwiches, wings and tenders, also has locations in Atlanta, Birmingham, Dallas, Franklin, Las Vegas, Memphis and Nashville. For Hotel 1928, a luxury hospitality property in Waco, TX, designed and developed by HGTV hosts Chip and Joanna Gaines, Say My Name is providing media relations.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
