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Bob Gold & Associates is named PR agency of record for SCTE TechExpo25, which will be presented by the Society of Cable Telecommunications Engineers in Washington, DC from Sept. 29 – Oct. 5. The agency will lead strategic publicity efforts to drive attendance and industry engagement for the event, which will bring together broadband providers, technology innovators, engineering leaders and next-generation software and hardware companies. Under the theme NETWORK (R)EVOLUTION: Delivering the Seamless Experience, SCTE TechExpo25 will look at the critical technologies and strategies shaping the future of connectivity. “Bob Gold & Associates brings a unique depth of experience in technology, media and telecom. Their strategic approach will help ensure this year’s event is the most impactful yet," said SCTE president and CEO Maria Popo.
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SixSpeed signs on as agency of record for Batteries Plus, a battery, light bulb, key fob and phone repair franchise. SixSpeed will partner with the company to create a brand campaign, refine its market positioning, and chart its long-term marketing strategy. The agency began working with Batteries Plus last year by executing a partnership for the company between the US Department of Energy and the Green Bay Packers promoting battery recycling and sustainability. "SixSpeed's reputation for paving a path that no brand has already been down is exactly where our brand and the industry is headed," said Batteries Plus chief development officer Joe Malmuth.
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Evocati Public Relations, a veteran-owned PR firm, is appointed as agency of record for Team Red, White & Blue, a health and wellness community for people connected with the military, including over 250,000 members across the nation. The partnership will leverage targeted storytelling and focused outreach to amplify Team RWB's mission of enriching veterans' lives through physical and social wellbeing. “Their fully military-connected team knows the needs of the community and how Team RWB creates lasting impact for veterans across the nation,” said Team RWB senior director of advancement Margaret Britten.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
