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Bob Gold & Associates is named PR agency of record for SCTE TechExpo25, which will be presented by the Society of Cable Telecommunications Engineers in Washington, DC from Sept. 29 – Oct. 5. The agency will lead strategic publicity efforts to drive attendance and industry engagement for the event, which will bring together broadband providers, technology innovators, engineering leaders and next-generation software and hardware companies. Under the theme NETWORK (R)EVOLUTION: Delivering the Seamless Experience, SCTE TechExpo25 will look at the critical technologies and strategies shaping the future of connectivity. “Bob Gold & Associates brings a unique depth of experience in technology, media and telecom. Their strategic approach will help ensure this year’s event is the most impactful yet," said SCTE president and CEO Maria Popo.
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SixSpeed signs on as agency of record for Batteries Plus, a battery, light bulb, key fob and phone repair franchise. SixSpeed will partner with the company to create a brand campaign, refine its market positioning, and chart its long-term marketing strategy. The agency began working with Batteries Plus last year by executing a partnership for the company between the US Department of Energy and the Green Bay Packers promoting battery recycling and sustainability. "SixSpeed's reputation for paving a path that no brand has already been down is exactly where our brand and the industry is headed," said Batteries Plus chief development officer Joe Malmuth.
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Evocati Public Relations, a veteran-owned PR firm, is appointed as agency of record for Team Red, White & Blue, a health and wellness community for people connected with the military, including over 250,000 members across the nation. The partnership will leverage targeted storytelling and focused outreach to amplify Team RWB's mission of enriching veterans' lives through physical and social wellbeing. “Their fully military-connected team knows the needs of the community and how Team RWB creates lasting impact for veterans across the nation,” said Team RWB senior director of advancement Margaret Britten.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
