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Bob Gold & Associates is named PR agency of record for SCTE TechExpo25, which will be presented by the Society of Cable Telecommunications Engineers in Washington, DC from Sept. 29 – Oct. 5. The agency will lead strategic publicity efforts to drive attendance and industry engagement for the event, which will bring together broadband providers, technology innovators, engineering leaders and next-generation software and hardware companies. Under the theme NETWORK (R)EVOLUTION: Delivering the Seamless Experience, SCTE TechExpo25 will look at the critical technologies and strategies shaping the future of connectivity. “Bob Gold & Associates brings a unique depth of experience in technology, media and telecom. Their strategic approach will help ensure this year’s event is the most impactful yet," said SCTE president and CEO Maria Popo.
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SixSpeed signs on as agency of record for Batteries Plus, a battery, light bulb, key fob and phone repair franchise. SixSpeed will partner with the company to create a brand campaign, refine its market positioning, and chart its long-term marketing strategy. The agency began working with Batteries Plus last year by executing a partnership for the company between the US Department of Energy and the Green Bay Packers promoting battery recycling and sustainability. "SixSpeed's reputation for paving a path that no brand has already been down is exactly where our brand and the industry is headed," said Batteries Plus chief development officer Joe Malmuth.
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Evocati Public Relations, a veteran-owned PR firm, is appointed as agency of record for Team Red, White & Blue, a health and wellness community for people connected with the military, including over 250,000 members across the nation. The partnership will leverage targeted storytelling and focused outreach to amplify Team RWB's mission of enriching veterans' lives through physical and social wellbeing. “Their fully military-connected team knows the needs of the community and how Team RWB creates lasting impact for veterans across the nation,” said Team RWB senior director of advancement Margaret Britten.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
