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Bob Gold & Associates is named PR agency of record for SCTE TechExpo25, which will be presented by the Society of Cable Telecommunications Engineers in Washington, DC from Sept. 29 – Oct. 5. The agency will lead strategic publicity efforts to drive attendance and industry engagement for the event, which will bring together broadband providers, technology innovators, engineering leaders and next-generation software and hardware companies. Under the theme NETWORK (R)EVOLUTION: Delivering the Seamless Experience, SCTE TechExpo25 will look at the critical technologies and strategies shaping the future of connectivity. “Bob Gold & Associates brings a unique depth of experience in technology, media and telecom. Their strategic approach will help ensure this year’s event is the most impactful yet," said SCTE president and CEO Maria Popo.
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SixSpeed signs on as agency of record for Batteries Plus, a battery, light bulb, key fob and phone repair franchise. SixSpeed will partner with the company to create a brand campaign, refine its market positioning, and chart its long-term marketing strategy. The agency began working with Batteries Plus last year by executing a partnership for the company between the US Department of Energy and the Green Bay Packers promoting battery recycling and sustainability. "SixSpeed's reputation for paving a path that no brand has already been down is exactly where our brand and the industry is headed," said Batteries Plus chief development officer Joe Malmuth.
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Evocati Public Relations, a veteran-owned PR firm, is appointed as agency of record for Team Red, White & Blue, a health and wellness community for people connected with the military, including over 250,000 members across the nation. The partnership will leverage targeted storytelling and focused outreach to amplify Team RWB's mission of enriching veterans' lives through physical and social wellbeing. “Their fully military-connected team knows the needs of the community and how Team RWB creates lasting impact for veterans across the nation,” said Team RWB senior director of advancement Margaret Britten.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
