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Hemsworth is named agency of record for Chattahoochee Nature Center, a 127-acre property located in Roswell, GA on the Chattahoochee River. The agency will develop a comprehensive PR and social media plan aimed at amplifying awareness of CNC as a leader in eco-tourism. The goal of the efforts is to increase visitation and membership heading into the Center’s 50th anniversary next year. CNC is a 501(c)(3) nonprofit dedicated to preserving and rehabilitating native Georgia plants and animals through a variety of programs. Visitors to Chattahoochee Nature Center can explore aviaries that protect birds of prey, access the marshlands surrounding the Chattahoochee River, discover an aquarium showcasing freshwater wildlife and experience interactive exhibits designed to provide educational opportunities for all ages. “This collaboration will allow us to amplify our efforts to educate the public on the importance of environmental conservation and the vital role that native plants and animals play in our ecosystem,” said Chattahoochee Nature Center senior director of camp, marketing and special events Tamara Kinmon.
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Trip Whisperer Public Relations Agency is teaming up with Eating Europe, which operates premium food tours in Rome, Paris, London, Amsterdam and 14 other cities. Trip Whisperer will focus on building relationships with the media and travel trade, as well as creating partnerships that will expand Eating Europe’s footprint. Each year, more than 50,000 guests go one of the company’s excursions, which feature hand-selected local tour guides who are true foodies and insiders. Their deep connections and passion for food result in unique experiences where participants can discover a city’s hidden gems. “We’re thrilled to be able to champion good eats around Europe’s top cities by sharing Eating Europe’s one-of-a-kind food tours with the world,” said Trip Whisperer founder Jessica Parker.
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Sage Growth Partners, a healthcare growth strategy and marketing firm, is selected as strategy and communications agency partner for HMR Veterans Services, which provides management services for state veterans homes. The partnership with Sage will focus on increasing awareness for the company as well as for state veterans homes across the country. Established in 1998, HMR offers a dedicated approach to meeting the unique physical, mental and social needs of veteran residents of state veterans homes. “Our new partnership with Sage will help us to further communicate our mission and continue to deliver our promise of a safe, quality and caring environment for our residents and staff members," said HMR presdent and CEO Labeed Diab.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
