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| Sarah Mucha |
Seven Letter names Sarah Mucha senior director. Mucha previously served as director, public affairs at SKDK, where she secured coverage for clients in such outlets as NBC, CNN and the New York Times. Before that, she covered Joe Biden’s 2020 campaign for CNN. She is also an adjunct professor at Georgetown University’s Department of Government. “Sarah is adept at crafting strategies that allow clients to harness the power of the media to amplify their stories in traditional and non-traditional channels alike,” said Seven Letter founding partner Trevor Francis. The agency has also brought on Julia Pekala and Terrah Mack as content specialists.
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| Molly Biwer |
Emory Healthcare, which is part of Atlanta’s Emory University, appoints Molly Biwer as CMO, effective March 3. Biwer comes to Emory from the Mayo Clinic, where she was chair and SVP of marketing, brand strategy, creative studio and strategic partnerships. Biwer has also served as CCO at Hallmark Cards and SVP and CCO at investment management firm Carlson. In her new role, Biwer will lead the marketing and communications strategies across the organization, working to shape Emory Healthcare’s brand presence, enhance patient engagement and develop meaningful connections between the organization and its community. “Molly brings a wealth of experience creating and delivering marketing strategies that elevate organizational brand and increase patient engagement, and we are excited she is joining the Emory Healthcare team,” said Emory Healthcare CEO Joon S. Lee, MD.
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| (L-R) Chris Miller, Rachel Hansen |
FoodMix Marketing Communications, a full-service food marketing agency, promotes Chris Miller to VP of creative and Rachel Hansen to VP of client services. Miller joined the agency in 2022, most recently serving as group creative director. Before that, he was creative director at business consulting firm Maddock Douglas for close to two decades. He has worked with sush clients as Chiquita, Disney, McDonald’s, and Wise Foods. Hansen, who was previously group account director, has handled campaigns for Red Diamond Coffee and Tea, Smithfield Culinary, Bush’s Beans, Fischer Paper Products, and ASR Group. “Both Chris and Rachel demonstrate their commitment to excellence and growth every day, inspiring the rest of our team to push toward success for our clients,” said FoodMix president Sara Hagen.




Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events.
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.



