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Magrino is named PR agency of record for livestream social commerce platform TalkShopLive. Magrino will support the brand across all PR efforts, including brand and platform education; executive visibility for co-founder Bryan Moore; and entertainment news from the talent that creates commerce-based content with TalkShopLive. Through its multi-embed point of sale technology, TalkShopLive allows video content to remain shoppable wherever the content is shared by users. It has been adopted by major retailers such as Walmart, Amazon and Best Buy, as well as publishing companies Conde Nast, Hearst and Penske Media to facilitate livestream commerce on their channels.
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Scout Lab, which works with clients that address human and planetary health, is appointed communications agency of record for Riley, an all-in-one parenting platform providing expert-backed, personalized and real-time support to families. The agency has already led strategic communications for Riley’s $3.1M seed funding announcement and beta launch. As AOR, Scout Lab will continue to drive awareness, thought leadership and storytelling to establish Riley as the go-to parenting platform. Scout Lab’s roster also includes Oova and The Abortion Coalition for Telemedicine.
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Modera, a Southern California-based healthcare marketing agency, comes on board as official marketing agency of record for Blue Zones Health. The agency will oversee consumer, broker and provider-facing integrated marketing activities. Its efforts span branding, advertising, communications and digital marketing. Drawing on proven principles from Blue Zones regions around the world—where people live exceptionally long and happy lives—Blue Zones Health blends the science of longevity with modern healthcare. "Modera has demonstrated an unparalleled understanding of the complexities in healthcare and the health insurance landscape, with a proven track record of success," said Blue Zones Health founder and CEO Ben Quick.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
