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Magrino is named PR agency of record for livestream social commerce platform TalkShopLive. Magrino will support the brand across all PR efforts, including brand and platform education; executive visibility for co-founder Bryan Moore; and entertainment news from the talent that creates commerce-based content with TalkShopLive. Through its multi-embed point of sale technology, TalkShopLive allows video content to remain shoppable wherever the content is shared by users. It has been adopted by major retailers such as Walmart, Amazon and Best Buy, as well as publishing companies Conde Nast, Hearst and Penske Media to facilitate livestream commerce on their channels.
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Scout Lab, which works with clients that address human and planetary health, is appointed communications agency of record for Riley, an all-in-one parenting platform providing expert-backed, personalized and real-time support to families. The agency has already led strategic communications for Riley’s $3.1M seed funding announcement and beta launch. As AOR, Scout Lab will continue to drive awareness, thought leadership and storytelling to establish Riley as the go-to parenting platform. Scout Lab’s roster also includes Oova and The Abortion Coalition for Telemedicine.
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Modera, a Southern California-based healthcare marketing agency, comes on board as official marketing agency of record for Blue Zones Health. The agency will oversee consumer, broker and provider-facing integrated marketing activities. Its efforts span branding, advertising, communications and digital marketing. Drawing on proven principles from Blue Zones regions around the world—where people live exceptionally long and happy lives—Blue Zones Health blends the science of longevity with modern healthcare. "Modera has demonstrated an unparalleled understanding of the complexities in healthcare and the health insurance landscape, with a proven track record of success," said Blue Zones Health founder and CEO Ben Quick.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
