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Magrino is named PR agency of record for livestream social commerce platform TalkShopLive. Magrino will support the brand across all PR efforts, including brand and platform education; executive visibility for co-founder Bryan Moore; and entertainment news from the talent that creates commerce-based content with TalkShopLive. Through its multi-embed point of sale technology, TalkShopLive allows video content to remain shoppable wherever the content is shared by users. It has been adopted by major retailers such as Walmart, Amazon and Best Buy, as well as publishing companies Conde Nast, Hearst and Penske Media to facilitate livestream commerce on their channels.
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Scout Lab, which works with clients that address human and planetary health, is appointed communications agency of record for Riley, an all-in-one parenting platform providing expert-backed, personalized and real-time support to families. The agency has already led strategic communications for Riley’s $3.1M seed funding announcement and beta launch. As AOR, Scout Lab will continue to drive awareness, thought leadership and storytelling to establish Riley as the go-to parenting platform. Scout Lab’s roster also includes Oova and The Abortion Coalition for Telemedicine.
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Modera, a Southern California-based healthcare marketing agency, comes on board as official marketing agency of record for Blue Zones Health. The agency will oversee consumer, broker and provider-facing integrated marketing activities. Its efforts span branding, advertising, communications and digital marketing. Drawing on proven principles from Blue Zones regions around the world—where people live exceptionally long and happy lives—Blue Zones Health blends the science of longevity with modern healthcare. "Modera has demonstrated an unparalleled understanding of the complexities in healthcare and the health insurance landscape, with a proven track record of success," said Blue Zones Health founder and CEO Ben Quick.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
