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Zapwater Communications is named PR agency of record in the US for lebua Hotels & Resorts, an international luxury brand that operates hotels and restaurants in the Asia-Pacific region. Zapwater will work with lebua to develop a targeted media relations strategy aimed at increasing awareness of its properties, including Tower Club at lebua and lebua at State Tower in Bangkok. The agency will be tasked with driving dedicated stories and features about the culinary, wine and mixology programming at the company’s properties, along with collaborating to identify new programming and events. Known as the world’s first vertical destination, the properties feature amenities including two rooftop restaurants and six unique bars. “This partnership marks a new chapter for lebua Hotels and Resorts, where we will work together to craft compelling narratives, engage with key audiences and strengthen our brand presence in key markets,” said Iebua Hotels & Resorts president and CEO Narawadee Bualert.
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Red Lorry Yellow Lorry comes on board as US public relations agency for Salvador Tech, a provider of market-first cyber resilience and recovery solutions. Led from the lorries’ Boston office, the PR program will work to amplify Salvador Tech’s position as an innovator and thought leader in OT/ICS cybersecurity. The agency will focus on educating critical infrastructure decision-makers and key industry players in US media on the potentially catastrophic impact of extended downtime following a cyber-attack or general failure, which can be solved by an overall resilience-focused strategy. “Having worked with the lorries before, I’ve seen their industry expertise firsthand, and have no doubt they’ll help us drive a greater impact in the U.S. market,” said Salvador Tech VP of marketing Karen Pakes.
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Ingredient, a food marketing agency, is selected to lead marketing and creative strategies to drive the growth of Plochman's, a Chicago-rooted, family-founded premium mustard company. Ingredient will oversee Plochman's creative production, social media strategy and email marketing to raise brand awareness and expand retail distribution. This will include curating specialty recipes and executing results-driven email marketing campaigns. Plochman's produces 19 varieties of premium, flavored mustards, including such flavors as Kosciusko Spicy Brown and Chicago Fire. "We're confident that our partnership with Ingredient will help us build upon our legacy and expand our footprint on store shelves and in consumers' homes nationwide," said Plochman’s SVP of sales and marketing Rodney Naylor.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
