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Zapwater Communications is named PR agency of record in the US for lebua Hotels & Resorts, an international luxury brand that operates hotels and restaurants in the Asia-Pacific region. Zapwater will work with lebua to develop a targeted media relations strategy aimed at increasing awareness of its properties, including Tower Club at lebua and lebua at State Tower in Bangkok. The agency will be tasked with driving dedicated stories and features about the culinary, wine and mixology programming at the company’s properties, along with collaborating to identify new programming and events. Known as the world’s first vertical destination, the properties feature amenities including two rooftop restaurants and six unique bars. “This partnership marks a new chapter for lebua Hotels and Resorts, where we will work together to craft compelling narratives, engage with key audiences and strengthen our brand presence in key markets,” said Iebua Hotels & Resorts president and CEO Narawadee Bualert.
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Red Lorry Yellow Lorry comes on board as US public relations agency for Salvador Tech, a provider of market-first cyber resilience and recovery solutions. Led from the lorries’ Boston office, the PR program will work to amplify Salvador Tech’s position as an innovator and thought leader in OT/ICS cybersecurity. The agency will focus on educating critical infrastructure decision-makers and key industry players in US media on the potentially catastrophic impact of extended downtime following a cyber-attack or general failure, which can be solved by an overall resilience-focused strategy. “Having worked with the lorries before, I’ve seen their industry expertise firsthand, and have no doubt they’ll help us drive a greater impact in the U.S. market,” said Salvador Tech VP of marketing Karen Pakes.
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Ingredient, a food marketing agency, is selected to lead marketing and creative strategies to drive the growth of Plochman's, a Chicago-rooted, family-founded premium mustard company. Ingredient will oversee Plochman's creative production, social media strategy and email marketing to raise brand awareness and expand retail distribution. This will include curating specialty recipes and executing results-driven email marketing campaigns. Plochman's produces 19 varieties of premium, flavored mustards, including such flavors as Kosciusko Spicy Brown and Chicago Fire. "We're confident that our partnership with Ingredient will help us build upon our legacy and expand our footprint on store shelves and in consumers' homes nationwide," said Plochman’s SVP of sales and marketing Rodney Naylor.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
