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MAD Global Strategy opens an office in Trenton, NJ. The move follows its acquisition last year of political consulting firm Millennial Strategies, which gave the agency a New York footprint. MAD also recently expanded its Ohio operation with the acquisition of Ohio-based ConVista Public Affairs. The firm has also added Robert Garrenger, who has served in a variety of positions in the New Jersey state government, to its advisory board, which also includes former New Jersey governor Chris Christie and former New York governor David Paterson. “Bob is an institution in the State House, having worked in seven Governor’s Administrations and brings unmatched experience in the state budget and legislative process,” added MAD Global partner Laura Matos. “We are confident he will be a tremendous asset to our firm, and his distinct skill set will bring immeasurable value to our clients.”
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| (L-R) Katie Gray, Megan Swiegart |
Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, officially launches. Founded by marketing veteran Katie Gray and co-led by partner and principal Meagan Sweigart, Kinetic develops B2B and B2C marketing strategies, focusing on such industries as energy, supply chain, technology, entertainment, healthcare, financial services and consulting. It provides content marketing and creative services, and has a deep bench of fractional and part-time marketing specialists to build or enhance existing marketing teams. “Marketing is constantly evolving, and we combine out-of-the-box thinking with data-driven solutions to align our efforts with clients' business goals and enable them to stand out among competitors,” said Sweigart.
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MOUSA.I., an AI-powered marketing agency, sets up shop in San Francisco. The new agency is a sister company of tech PR consultancy Divino Group, which provides clients with full-service PR and editorial content marketing. MOUSA.I offers services including brand strategy and campaign development; broadcast media services; event marketing and corporate speaking; social media strategy and influencer campaigns; and digital marketing. The agency, which leverages more than 20 specialized AI platforms alongside its human experts, expects to expand to Mexico by the end of the year. "We are combining decades of mass media and marketing experience with AI's transformative capabilities at scale to create branding initiatives and digital marketing campaigns that are smarter, faster, and more impactful," said MOUSA.I. co-founder and broadcast services director Celso Dulay II.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
