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MAD Global Strategy opens an office in Trenton, NJ. The move follows its acquisition last year of political consulting firm Millennial Strategies, which gave the agency a New York footprint. MAD also recently expanded its Ohio operation with the acquisition of Ohio-based ConVista Public Affairs. The firm has also added Robert Garrenger, who has served in a variety of positions in the New Jersey state government, to its advisory board, which also includes former New Jersey governor Chris Christie and former New York governor David Paterson. “Bob is an institution in the State House, having worked in seven Governor’s Administrations and brings unmatched experience in the state budget and legislative process,” added MAD Global partner Laura Matos. “We are confident he will be a tremendous asset to our firm, and his distinct skill set will bring immeasurable value to our clients.”
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| (L-R) Katie Gray, Megan Swiegart |
Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, officially launches. Founded by marketing veteran Katie Gray and co-led by partner and principal Meagan Sweigart, Kinetic develops B2B and B2C marketing strategies, focusing on such industries as energy, supply chain, technology, entertainment, healthcare, financial services and consulting. It provides content marketing and creative services, and has a deep bench of fractional and part-time marketing specialists to build or enhance existing marketing teams. “Marketing is constantly evolving, and we combine out-of-the-box thinking with data-driven solutions to align our efforts with clients' business goals and enable them to stand out among competitors,” said Sweigart.
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MOUSA.I., an AI-powered marketing agency, sets up shop in San Francisco. The new agency is a sister company of tech PR consultancy Divino Group, which provides clients with full-service PR and editorial content marketing. MOUSA.I offers services including brand strategy and campaign development; broadcast media services; event marketing and corporate speaking; social media strategy and influencer campaigns; and digital marketing. The agency, which leverages more than 20 specialized AI platforms alongside its human experts, expects to expand to Mexico by the end of the year. "We are combining decades of mass media and marketing experience with AI's transformative capabilities at scale to create branding initiatives and digital marketing campaigns that are smarter, faster, and more impactful," said MOUSA.I. co-founder and broadcast services director Celso Dulay II.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
