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MAD Global Strategy opens an office in Trenton, NJ. The move follows its acquisition last year of political consulting firm Millennial Strategies, which gave the agency a New York footprint. MAD also recently expanded its Ohio operation with the acquisition of Ohio-based ConVista Public Affairs. The firm has also added Robert Garrenger, who has served in a variety of positions in the New Jersey state government, to its advisory board, which also includes former New Jersey governor Chris Christie and former New York governor David Paterson. “Bob is an institution in the State House, having worked in seven Governor’s Administrations and brings unmatched experience in the state budget and legislative process,” added MAD Global partner Laura Matos. “We are confident he will be a tremendous asset to our firm, and his distinct skill set will bring immeasurable value to our clients.”
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| (L-R) Katie Gray, Megan Swiegart |
Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, officially launches. Founded by marketing veteran Katie Gray and co-led by partner and principal Meagan Sweigart, Kinetic develops B2B and B2C marketing strategies, focusing on such industries as energy, supply chain, technology, entertainment, healthcare, financial services and consulting. It provides content marketing and creative services, and has a deep bench of fractional and part-time marketing specialists to build or enhance existing marketing teams. “Marketing is constantly evolving, and we combine out-of-the-box thinking with data-driven solutions to align our efforts with clients' business goals and enable them to stand out among competitors,” said Sweigart.
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MOUSA.I., an AI-powered marketing agency, sets up shop in San Francisco. The new agency is a sister company of tech PR consultancy Divino Group, which provides clients with full-service PR and editorial content marketing. MOUSA.I offers services including brand strategy and campaign development; broadcast media services; event marketing and corporate speaking; social media strategy and influencer campaigns; and digital marketing. The agency, which leverages more than 20 specialized AI platforms alongside its human experts, expects to expand to Mexico by the end of the year. "We are combining decades of mass media and marketing experience with AI's transformative capabilities at scale to create branding initiatives and digital marketing campaigns that are smarter, faster, and more impactful," said MOUSA.I. co-founder and broadcast services director Celso Dulay II.
IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
