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Praytell is named global communications agency of record for BWH Hotels, a company whose 18 brands include WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. Praytell will manage all global media relations and thought leadership work for the company, as well as integrated communications initiatives in North America, APAC, EMEA and LATAM. The goal of the efforts will be to increase awareness of the company’s brands, in addition to educating and engaging key audiences to showcase the full breadth of BWH Hotels’ portfolio. The company operates approximately 4,300 hotels in over 100 countries and territories, and its loyalty programs collectively serve a global membership base of 62 million. “In Praytell, we’ve found a team that understands the nuances of our industry and brings a fresh, innovative approach to modern storytelling and brand-building,” said BWH Hotels SVP, chief marketing Joelle Park.
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Bob Gold & Associates is chosen as PR agency of record for Questex’s StreamTV Show, a conference for executives across the streaming TV ecosystem, which will be held from June 11-13 at the Gaylord Rockies Resort in Denver. The agency will lead strategic publicity efforts to drive attendance and industry engagement for the event. StreamTV Show is expected to attract more than 100 sponsors, 165 speakers, 8,000 on-site meetings and more than 1,500 attendees. The event’s speaker lineup will include representatives from companies including Amazon, Comcast, Fox, Google TV, NBCUniversal and YouTube. “Bob Gold & Associates brings a proven track record in media and entertainment, and their expertise and deep bench connections will be instrumental in amplifying this year’s event,” said Questex VP and market leader Kevin Gray.
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LDPR adds CASCADA Thermal Springs & Spa and Naples Beach Club, A Four Seasons Resort, to its roster of travel clients. LDPR will work to position the hotels as leaders in luxury hospitality. It will showcase their offerings to North American audiences through PR strategies, influencer partnerships, and media and industry collaborations. CASCADA Thermal Springs & Spa, a 100-room property located in the Alberta Arts District of Portland, OR, is set for a grand opening in mid-March. It features the city's largest hydrothermal spa, with five underground pools. Scheduled to open this fall, Naples Beach Club, is a 215-room hotel with such amenities as the two-level Sanctuary Spa and HB’s, Naples’ only beachfront restaurant.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
