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| Anna Störmer |
The World Health Summit, an international platform for global health, brings on Anna Störmer as communications director. Störmer comes to the organization from Bauer Media Group, where she most recently served as head of communications, global publishing and chief communications officer, Germany. In her new post, Störmer is tasked with enhancing the visibility and recognition of the World Health Summit and strengthening the understanding of global health issues among policymakers, the scientific community, the private sector, and civil society. “She is a recognized expert in all areas of communication, change management, as well as corporate and brand communications,” said World Health Summit CEO Carsten Schicker. “Together with her, we will continue to develop the World Health Summit as the leading multisectoral platform for global health.”
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| George Farthing |
RLF Communications hires George Farthing as senior communications manager, based in its Raleigh office. Farthing joins RLF from Lenovo, where he most recently served as senior communications manager for the company’s North America international sales organization. Before Lenovo, he held roles at SAS, Capstrat and the March of Dimes. At RLF, Farthing will leverage his experience in corporate communications, strategic planning and stakeholder engagement to support client campaigns. “George brings a unique combination of creativity, strategic insight and proven results to RLF Communications,” said RLF founder and CEO Monty Hagler.
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| Kelly Cheng |
Goldcast, an AI-powered B2B video content platform, promotes Kelly Cheng to CMO. Cheng has been with Goldcast since 2021, most recently serving as VP of marketing. She previously held senior positions at video hosting platform Wistia, software intelligence company Dyntrace and digital operations management platform PagerDuty. “Her strategic vision and execution have elevated our brand, and I am excited to see how she will continue not only to propel our marketing efforts to new heights but to be a pivotal voice shaping the future of B2B marketing,” said Goldcast CEO and co-founder Palash Soni. The company has also promoted Lauren Creedon to chief product officer.




Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.



