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MikeWorldWide brings Berk Communications fully under its corporate umbrella. Berk, which works with high-profile figures, professional sports organizations and entertainment brands, had operated as an MWW affiliate since 2015. It will now function as a wholly owned subsidiary, maintaining its brand identity and leadership. According to MWW founder Michael Kempner, the Berk acquisition will bring the firm over eight million in revenue, significant profits and expertise in sports, entertainment, lifestyle and crisis communications. “Berk will now be able to take advantage of all integrated services offered by MikeWorldWide. Berk can now offer more fully integrated programs. MWW and Berk can now partner more easily on new business and clients and have a closer working relationship,” said Kempner.
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Mod Op, a Miami-based digital marketing agency, launches Cultivate by Mod Op, an offering that will focus on providing marketing solutions for agriculture companies. The new unit’s services will include brand strategy, public relations, creative design, packaging, digital advertising, website development, content creation and data-driven marketing strategies, with the goal of helping agriculture companies capitalize on their industry’s technological advancements and stand out in a competitive market. “Our ability to combine cutting-edge digital tools with deep industry expertise makes Mod Op uniquely built to help agriculture companies harness innovation and stay competitive,” said Mod Op EVP of client success Leigh Ann Cleaver.
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IPREX, a global network of independent PR agencies, partners with Florida Agricultural and Mechanical University, a Historically Black College and University, on the first-ever IPREX Student Cohort. The initiative gives a group of FAMU journalism and communications students mentorships, networking opportunities, and real-world insights into the public relations field. Its inaugural class includes six scholars who will receive one-on-one guidance, virtual discussions with industry experts, and access to IPREX’s professional development programs. IPREX plans to expand the student cohort program to other HBCUs and universities across North America and beyond. “We’re creating a pipeline for top talent with different backgrounds to explore and access careers in public relations. In doing so, we aim to break down barriers to entry in this dynamic field,” said IPREX Americas regional resident, and FAMU alumna Heidi Otway.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
