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MikeWorldWide brings Berk Communications fully under its corporate umbrella. Berk, which works with high-profile figures, professional sports organizations and entertainment brands, had operated as an MWW affiliate since 2015. It will now function as a wholly owned subsidiary, maintaining its brand identity and leadership. According to MWW founder Michael Kempner, the Berk acquisition will bring the firm over eight million in revenue, significant profits and expertise in sports, entertainment, lifestyle and crisis communications. “Berk will now be able to take advantage of all integrated services offered by MikeWorldWide. Berk can now offer more fully integrated programs. MWW and Berk can now partner more easily on new business and clients and have a closer working relationship,” said Kempner.
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Mod Op, a Miami-based digital marketing agency, launches Cultivate by Mod Op, an offering that will focus on providing marketing solutions for agriculture companies. The new unit’s services will include brand strategy, public relations, creative design, packaging, digital advertising, website development, content creation and data-driven marketing strategies, with the goal of helping agriculture companies capitalize on their industry’s technological advancements and stand out in a competitive market. “Our ability to combine cutting-edge digital tools with deep industry expertise makes Mod Op uniquely built to help agriculture companies harness innovation and stay competitive,” said Mod Op EVP of client success Leigh Ann Cleaver.
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IPREX, a global network of independent PR agencies, partners with Florida Agricultural and Mechanical University, a Historically Black College and University, on the first-ever IPREX Student Cohort. The initiative gives a group of FAMU journalism and communications students mentorships, networking opportunities, and real-world insights into the public relations field. Its inaugural class includes six scholars who will receive one-on-one guidance, virtual discussions with industry experts, and access to IPREX’s professional development programs. IPREX plans to expand the student cohort program to other HBCUs and universities across North America and beyond. “We’re creating a pipeline for top talent with different backgrounds to explore and access careers in public relations. In doing so, we aim to break down barriers to entry in this dynamic field,” said IPREX Americas regional resident, and FAMU alumna Heidi Otway.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
