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MikeWorldWide brings Berk Communications fully under its corporate umbrella. Berk, which works with high-profile figures, professional sports organizations and entertainment brands, had operated as an MWW affiliate since 2015. It will now function as a wholly owned subsidiary, maintaining its brand identity and leadership. According to MWW founder Michael Kempner, the Berk acquisition will bring the firm over eight million in revenue, significant profits and expertise in sports, entertainment, lifestyle and crisis communications. “Berk will now be able to take advantage of all integrated services offered by MikeWorldWide. Berk can now offer more fully integrated programs. MWW and Berk can now partner more easily on new business and clients and have a closer working relationship,” said Kempner.
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Mod Op, a Miami-based digital marketing agency, launches Cultivate by Mod Op, an offering that will focus on providing marketing solutions for agriculture companies. The new unit’s services will include brand strategy, public relations, creative design, packaging, digital advertising, website development, content creation and data-driven marketing strategies, with the goal of helping agriculture companies capitalize on their industry’s technological advancements and stand out in a competitive market. “Our ability to combine cutting-edge digital tools with deep industry expertise makes Mod Op uniquely built to help agriculture companies harness innovation and stay competitive,” said Mod Op EVP of client success Leigh Ann Cleaver.
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IPREX, a global network of independent PR agencies, partners with Florida Agricultural and Mechanical University, a Historically Black College and University, on the first-ever IPREX Student Cohort. The initiative gives a group of FAMU journalism and communications students mentorships, networking opportunities, and real-world insights into the public relations field. Its inaugural class includes six scholars who will receive one-on-one guidance, virtual discussions with industry experts, and access to IPREX’s professional development programs. IPREX plans to expand the student cohort program to other HBCUs and universities across North America and beyond. “We’re creating a pipeline for top talent with different backgrounds to explore and access careers in public relations. In doing so, we aim to break down barriers to entry in this dynamic field,” said IPREX Americas regional resident, and FAMU alumna Heidi Otway.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
