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| Richard Edelman |
Edelman posted a 4.9 percent drop in 2024 revenues to $986M due to lackluster performances in the US (-7.9 percent) and APAC (-11.5 percent) sectors.
Richard Edelman’s firm posted declines in technology (-6.2 percent), food & beverage (4.4 percent), and healthcare (-3.7 percent).
He expects a rebound based on a robust new business momentum.
The No. 1 firm’s biggest 100 clients combined for a 6.7 percent spending hike during the year, while global clients increased their outlays by 2.8 percent.
On the new business front: Edelman added Reynolds Consumer Products, America250, and COP30 in the US; GSK in Canada; Netflix and Spotify in Latin America; King Salman Park and Signify (UK) in the EMEA; and International Solar Alliance and Mongolia in the APAC.
The firm welcomed Aaron Guiterman back to the firm after he spent nearly a year at Burson as EVP & Washington lead. He is US head of public & government affairs.
Emma Peacock, a 14-year veteran at Pfizer, took on the head of health policy post in the PA & government unit; Google/Microsoft alum Luis Montero signed on as head of technology policy; and former South Carolina governor and UN ambassador Nikki Haley assumed the vice chair position.
Public Policy Holding Company registered 23.8 percent Q3 growth to $48.8M, with organic growth contributing 4.5 percent and the balance driven by merger & acquisition activity.
Publicis Groupe reported 3.1 percent in Q3 growth to $4B, sparked by a 3.6 percent jump North America, its biggest market.
WPP suffered a 10.2 percent drop in 1H revenues to $6.7B and a 47.8 percent plunge in operating profit to $297M.
Interpublic reported Q2 net revenues dropped 6.6 percent to $2.2B and operating income tumbled 23.4 percent to $243.7M. 
WPP has adopted a gloomier profit and sales forecast due to a deteriorating Q2 financial performance triggered by weak client spending as companies cope with the challenging economic backdrop.
