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| Chrystiane Mallaley |
ChangeMakers, a marketing, reputation management and social impact firm with offices in Canada and the US, appoints Chrystiane Mallaley as SVP, engagement. Mallaley joins the firm from Hill+Knowlton Strategies, where she led the public participation practice. She previously served as VP, strategic communications & public engagement at NATIONAL Public Relations. In her new post, Mallaley will lead ChangeMakers’ engagement practice within social impact consulting, providing strategic counsel across communications and engagement initiatives. “Chrystiane Mallaley’s appointment reinforces ChangeMakers’ commitment to driving meaningful engagement and impact,” said ChangeMakers president, social impact consulting Alyssa Melnyck. “Her expertise in strategic communications and public engagement will be invaluable in helping organizations navigate complex challenges with clarity and confidence.”
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| Alyssa Shapper |
Arista Recovery, which provides behavioral health and addiction treatment services, names Alyssa Shapper CMO. Shapper was most recently national director of marketing at Banyan Treatment Centers, the largest privately held treatment company in the US. At Arista Recovery, she will lead the organization's marketing strategy and execution, focusing on brand growth, patient engagement, and strategic partnerships. "Her deep industry knowledge, coupled with her dynamic marketing approach, will be invaluable as we continue to grow our services and expand our impact. Alyssa's proven leadership and commitment to helping others align perfectly with our values," said Arista Recovery CEO Daniel Jacob.
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| Raj Munusamy |
Hypori, a cybersecurity SaaS provider, hires Raj Munusamy as VP of marketing. Munusamy has led initiatives for technology startups across North America and the Asia-Pacific region, helping them scale and refine their market presence. He has also held executive marketing positions at companies including Oracle, SAP and Schneider Electric. In his new position, Munusamy will oversee Hypori’s marketing and product marketing, spearheading initiatives to enhance brand visibility, strengthen customer and partner engagement, and drive demand for Hypori’s virtual mobility solutions. “His expertise in global marketing and audience engagement will be invaluable as we continue expanding our market presence,” said Hypori CEO Jared Shephard.




Dezenhall Resources brings Sam Jeffries back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
Paramount Skydance has named Ted Lehman, senior VP and head of US public policy and government affairs.



