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APCO launches its Center for Trade, Investment and Market Access. The center brings together more than 50 global experts in trade and investment, representing former trade ministers, business leaders and policy professionals with deep know-how at the nexus of trade and commerce. It will support global businesses and governments as they look to navigate a new era of globalization. Its focus will be on supporting clients with supply chains and capital investment strategies that rely on key economies and trade corridors, including those between the United States, China, Mexico, Europe and Gulf nations. The Center will be led by Felicia Pullam, who joins APCO in a newly created senior director role. Pullam previously served in a key role at U.S. Customs and Border Protection and as a deputy assistant secretary in the U.S. Department of Commerce. “Unprecedented headwinds mean global businesses need a strategic partner like APCO with deep expertise in every key market, as well as connectivity to guide them across markets,” said APCO CEO Brad Staples.
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| Mark Pasetsky |
Mark Allen & Co. starts up a CEO Advisory service. The division offers one-on-one consultations with agency founder Mark Pasetsky, addressing such topics as messaging guidance; executive transitions; mergers and acquisitions; crisis management; communications programs; and generative AI content creation. "Our new service helps CEOs and C-suite executives tell their authentic stories, navigate market obstacles, communicate their vision and POV, and establish themselves as thought leaders—essential elements that drive both personal and brand growth," said Pasetsky.
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INGAGE Biz, a Miami-based firm that works with clients in sectors including legal, real estate, government and education, opens a Tampa office. The Tampa operations will be led by Michelle Lenhart, who has been promoted to SVP, public relations and new business development. The move will give INGAGE an opportunity to extend its services to such industries as healthcare, technology and financial services. "Our expansion into Tampa aligned with INGAGE's broader mission to bring sophisticated, integrated marketing solutions to high-growth regions," said INGAGE founder and president Katherine Doble.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
