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APCO launches its Center for Trade, Investment and Market Access. The center brings together more than 50 global experts in trade and investment, representing former trade ministers, business leaders and policy professionals with deep know-how at the nexus of trade and commerce. It will support global businesses and governments as they look to navigate a new era of globalization. Its focus will be on supporting clients with supply chains and capital investment strategies that rely on key economies and trade corridors, including those between the United States, China, Mexico, Europe and Gulf nations. The Center will be led by Felicia Pullam, who joins APCO in a newly created senior director role. Pullam previously served in a key role at U.S. Customs and Border Protection and as a deputy assistant secretary in the U.S. Department of Commerce. “Unprecedented headwinds mean global businesses need a strategic partner like APCO with deep expertise in every key market, as well as connectivity to guide them across markets,” said APCO CEO Brad Staples.
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| Mark Pasetsky |
Mark Allen & Co. starts up a CEO Advisory service. The division offers one-on-one consultations with agency founder Mark Pasetsky, addressing such topics as messaging guidance; executive transitions; mergers and acquisitions; crisis management; communications programs; and generative AI content creation. "Our new service helps CEOs and C-suite executives tell their authentic stories, navigate market obstacles, communicate their vision and POV, and establish themselves as thought leaders—essential elements that drive both personal and brand growth," said Pasetsky.
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INGAGE Biz, a Miami-based firm that works with clients in sectors including legal, real estate, government and education, opens a Tampa office. The Tampa operations will be led by Michelle Lenhart, who has been promoted to SVP, public relations and new business development. The move will give INGAGE an opportunity to extend its services to such industries as healthcare, technology and financial services. "Our expansion into Tampa aligned with INGAGE's broader mission to bring sophisticated, integrated marketing solutions to high-growth regions," said INGAGE founder and president Katherine Doble.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
