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Kaplow extends its partnership with Markwins Beauty Brands, signing on as agency of record for the company’s Physicians Formula line of hypoallergenic makeup and skin care products. Kaplow has served as AOR for the company’s wet n wild makeup line for the last six years. The agency is tasked with overseeing media relations, influencer/tastemaker engagement and thought leadership for the Physicians Formula brand. This follows their initial work together establishing a narrative/strategic framework for communications via Kaplow’s proprietary ONE Strategy Session. Markwins recently brought on Reckitt and Revlon vet Sarah Schneider as chief commercial officer.
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Imagine PR is engaged as North American public relations representative for Segera, a wildlife sanctuary in Kenya. The agency will provide integrated public relations, digital marketing and brand partnerships. Its scope of work includes strategic communications counsel, media relations, event planning and execution, and social media and strategy. The company will also lead media familiarization trips and tours. Segera, which is situated on 50,000 acres of preserved land, is focused on conservation, community, culture and commerce (4Cs). It is a Long Run Destination. Long Run Destinations are selected by the Zeitz Foundation for their commitment to enacting the 4Cs.
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Firecracker PR has been named the AOR for Austin, TX-based IgniteTech, an AI-first enterprise software company. Firecracker is tasked with increasing coverage for IgniteTech's entire portfolio of AI products, along with thought leadership activities for company subject matter experts to highlight their experience in helping corporations navigate the environment related to integration of artificial intelligence into business operations. IgniteTech’s customers include Hearst, Gannett, Schneider Electric and Delta.
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BPM-PR Firm, which works with fashion and lifestyle clients, adds footwear brand Antonia Saint NY to its client roster. The firm will lead a strategic public relations campaign aimed at amplifying Antonia Saint NY's new Vida Heel Collection, known as the Fab Five. The collection reinvents classic heels with the patented Slim SoftSurround System—a hidden sneaker-like cushioning that delivers support without sacrificing style. The brand’s $2.1 million Kickstarter campaign ranked among the platform’s top 120 campaigns of all time. “Antonia Saint NY is redefining an industry that has long prioritized style over comfort, and we are honored to amplify her mission and products on a global stage," said BPM-PR Firm founder and CEO Monique Tatum.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
