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Kaplow extends its partnership with Markwins Beauty Brands, signing on as agency of record for the company’s Physicians Formula line of hypoallergenic makeup and skin care products. Kaplow has served as AOR for the company’s wet n wild makeup line for the last six years. The agency is tasked with overseeing media relations, influencer/tastemaker engagement and thought leadership for the Physicians Formula brand. This follows their initial work together establishing a narrative/strategic framework for communications via Kaplow’s proprietary ONE Strategy Session. Markwins recently brought on Reckitt and Revlon vet Sarah Schneider as chief commercial officer.
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Imagine PR is engaged as North American public relations representative for Segera, a wildlife sanctuary in Kenya. The agency will provide integrated public relations, digital marketing and brand partnerships. Its scope of work includes strategic communications counsel, media relations, event planning and execution, and social media and strategy. The company will also lead media familiarization trips and tours. Segera, which is situated on 50,000 acres of preserved land, is focused on conservation, community, culture and commerce (4Cs). It is a Long Run Destination. Long Run Destinations are selected by the Zeitz Foundation for their commitment to enacting the 4Cs.
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Firecracker PR has been named the AOR for Austin, TX-based IgniteTech, an AI-first enterprise software company. Firecracker is tasked with increasing coverage for IgniteTech's entire portfolio of AI products, along with thought leadership activities for company subject matter experts to highlight their experience in helping corporations navigate the environment related to integration of artificial intelligence into business operations. IgniteTech’s customers include Hearst, Gannett, Schneider Electric and Delta.
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BPM-PR Firm, which works with fashion and lifestyle clients, adds footwear brand Antonia Saint NY to its client roster. The firm will lead a strategic public relations campaign aimed at amplifying Antonia Saint NY's new Vida Heel Collection, known as the Fab Five. The collection reinvents classic heels with the patented Slim SoftSurround System—a hidden sneaker-like cushioning that delivers support without sacrificing style. The brand’s $2.1 million Kickstarter campaign ranked among the platform’s top 120 campaigns of all time. “Antonia Saint NY is redefining an industry that has long prioritized style over comfort, and we are honored to amplify her mission and products on a global stage," said BPM-PR Firm founder and CEO Monique Tatum.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
