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Kaplow extends its partnership with Markwins Beauty Brands, signing on as agency of record for the company’s Physicians Formula line of hypoallergenic makeup and skin care products. Kaplow has served as AOR for the company’s wet n wild makeup line for the last six years. The agency is tasked with overseeing media relations, influencer/tastemaker engagement and thought leadership for the Physicians Formula brand. This follows their initial work together establishing a narrative/strategic framework for communications via Kaplow’s proprietary ONE Strategy Session. Markwins recently brought on Reckitt and Revlon vet Sarah Schneider as chief commercial officer.
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Imagine PR is engaged as North American public relations representative for Segera, a wildlife sanctuary in Kenya. The agency will provide integrated public relations, digital marketing and brand partnerships. Its scope of work includes strategic communications counsel, media relations, event planning and execution, and social media and strategy. The company will also lead media familiarization trips and tours. Segera, which is situated on 50,000 acres of preserved land, is focused on conservation, community, culture and commerce (4Cs). It is a Long Run Destination. Long Run Destinations are selected by the Zeitz Foundation for their commitment to enacting the 4Cs.
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Firecracker PR has been named the AOR for Austin, TX-based IgniteTech, an AI-first enterprise software company. Firecracker is tasked with increasing coverage for IgniteTech's entire portfolio of AI products, along with thought leadership activities for company subject matter experts to highlight their experience in helping corporations navigate the environment related to integration of artificial intelligence into business operations. IgniteTech’s customers include Hearst, Gannett, Schneider Electric and Delta.
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BPM-PR Firm, which works with fashion and lifestyle clients, adds footwear brand Antonia Saint NY to its client roster. The firm will lead a strategic public relations campaign aimed at amplifying Antonia Saint NY's new Vida Heel Collection, known as the Fab Five. The collection reinvents classic heels with the patented Slim SoftSurround System—a hidden sneaker-like cushioning that delivers support without sacrificing style. The brand’s $2.1 million Kickstarter campaign ranked among the platform’s top 120 campaigns of all time. “Antonia Saint NY is redefining an industry that has long prioritized style over comfort, and we are honored to amplify her mission and products on a global stage," said BPM-PR Firm founder and CEO Monique Tatum.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
