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Supreme Group, a company with holdings in the healthcare communications sector that include Amendola, Health+Commerce and BioStrata, acquires Kadiko, a digital-first brand strategy and creative agency. Kadiko combines data-driven intelligence with human expertise to refine brand strategies, accelerate go-to-market success, and ensure data security standards. It will continue to operate as a standalone organization, with its leadership team playing key roles in expanding Supreme Group’s digital and brand strategy capabilities. This marks Supreme Group’s seventh acquisition, strengthening its ability to deliver data-driven marketing and communications, AI-enhanced insights, and high-impact creative solutions. “Their approach strengthens how we help healthcare and life science brands differentiate, engage, and grow in an increasingly complex landscape. Together, we’re pushing the boundaries of brand strategy, creative, and modern marketing,” said Supreme Group CEO Tom Donnelly.
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af&co., a Bay Area-based agency that works with clients in the lifestyle sector, expands into the Southern California market with the opening of an office in Los Angeles. The agency’s services include public relations & marketing, content development & social media, culinary events and operational support. With its official Southern California office opening, the team says it will be able bring its services to more clients from the Central Coast through San Diego. “We’ve worked in the SoCal market for over 20 years and always planned on opening an official office there,” said af&co CEO and founder Andrew Freeman. “The LA market is rich with opportunities, media, and influencers, and we’re ready to service our clients locally, regionally, and nationally from both of California’s major cities.”
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Impact XM, an experiential marketing agency, acquires Touch Associates, a UK-based B2B brand experience agency. Dayton, NJ-based Impact XM, which also has offices in Toronto, Las Vegas, Chicago, Denver, Los Angeles, Washington, D.C., and London, will strengthen its presence in the UK and European markets through the acquisition. Touch Associates, which has more than 95 global employees, will gain access to expanded creative, technological and production resources. “Touch’s expertise is a perfect match for Impact XM’s capabilities in large-scale event production, meetings and conferences, custom exhibit design and fabrication, attendee engagements, tech-driven event solutions, and brand activations,” said Impact XM CEO Jared Pollacco.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
