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French/West/Vaughan picks up performance-driven sock and apparel brand Feetures. FWV will manage and execute comprehensive media relations to create awareness and demand for Feetures products, including socks and performance tees, which are available online, in specialty running and footwear stores, and national sporting goods chains across the country. Headquartered in Charlotte, NC, Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran. “We chose French/West/Vaughan for its proven expertise in elevating consumer lifestyle brands,” said Joe Gaither, chief marketing officer at Feetures. “FWV understands our story and has the strategic vision to help us connect with new audiences while strengthening our brand’s legacy.”
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Brandon signs on as agency of record for Primal Pet Foods, a provider of raw, whole-food nutrition for pets. The agency will oversee brand strategy, creative, production, media planning and buying, social, influencer and email marketing, as well as website management, analytics and SEO strategy. Brandon previously led a comprehensive redesign of PrimalPetFoods.com. “The team at Brandon impressed us with their dedication, passion, and strategic expertise as they guided the digital transformation of our brand,” said Primal Pet Foods marketing director Robert Lirtzman.
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PaceUp Media, a London-based agency that works with brands in the cycling and outdoor adventure market, signs on as global PR agency for Posedla, makers of the world's first fully custom 3D printed cycling saddle. The agency will work with Posedla to deliver PR, athlete and community activations across its key markets globally. “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years,” said Posedla co-founder, Jiří Dužár. “They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
