 |
French/West/Vaughan picks up performance-driven sock and apparel brand Feetures. FWV will manage and execute comprehensive media relations to create awareness and demand for Feetures products, including socks and performance tees, which are available online, in specialty running and footwear stores, and national sporting goods chains across the country. Headquartered in Charlotte, NC, Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran. “We chose French/West/Vaughan for its proven expertise in elevating consumer lifestyle brands,” said Joe Gaither, chief marketing officer at Feetures. “FWV understands our story and has the strategic vision to help us connect with new audiences while strengthening our brand’s legacy.”
 |
Brandon signs on as agency of record for Primal Pet Foods, a provider of raw, whole-food nutrition for pets. The agency will oversee brand strategy, creative, production, media planning and buying, social, influencer and email marketing, as well as website management, analytics and SEO strategy. Brandon previously led a comprehensive redesign of PrimalPetFoods.com. “The team at Brandon impressed us with their dedication, passion, and strategic expertise as they guided the digital transformation of our brand,” said Primal Pet Foods marketing director Robert Lirtzman.
 |
PaceUp Media, a London-based agency that works with brands in the cycling and outdoor adventure market, signs on as global PR agency for Posedla, makers of the world's first fully custom 3D printed cycling saddle. The agency will work with Posedla to deliver PR, athlete and community activations across its key markets globally. “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years,” said Posedla co-founder, Jiří Dužár. “They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together.”
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
