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French/West/Vaughan picks up performance-driven sock and apparel brand Feetures. FWV will manage and execute comprehensive media relations to create awareness and demand for Feetures products, including socks and performance tees, which are available online, in specialty running and footwear stores, and national sporting goods chains across the country. Headquartered in Charlotte, NC, Feetures was founded in 2002 by Hugh Gaither, a textile industry veteran. “We chose French/West/Vaughan for its proven expertise in elevating consumer lifestyle brands,” said Joe Gaither, chief marketing officer at Feetures. “FWV understands our story and has the strategic vision to help us connect with new audiences while strengthening our brand’s legacy.”
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Brandon signs on as agency of record for Primal Pet Foods, a provider of raw, whole-food nutrition for pets. The agency will oversee brand strategy, creative, production, media planning and buying, social, influencer and email marketing, as well as website management, analytics and SEO strategy. Brandon previously led a comprehensive redesign of PrimalPetFoods.com. “The team at Brandon impressed us with their dedication, passion, and strategic expertise as they guided the digital transformation of our brand,” said Primal Pet Foods marketing director Robert Lirtzman.
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PaceUp Media, a London-based agency that works with brands in the cycling and outdoor adventure market, signs on as global PR agency for Posedla, makers of the world's first fully custom 3D printed cycling saddle. The agency will work with Posedla to deliver PR, athlete and community activations across its key markets globally. “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years,” said Posedla co-founder, Jiří Dužár. “They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
