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5WPR is named agency of record for Darco Spirits, whose portfolio includes American Harvest Vodka and Beach Whiskey. The agency will lead comprehensive PR efforts for the company, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas. 5WPR is also tasked with driving awareness for Beach Whiskey’s line of flavored premium whiskeys and ready-to-drink canned cocktails. The partnership will leverage media relations, strategic activations and brand partnerships. “5WPR knows the spirits industry inside and out, so teaming up with them is a great move for Darco Spirits," said Darco Spirits SVP of marketing Sarah Leonard.
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Ruder Finn is selected as the agency of record for Kite Hill, a creator of premium dairy-free foods. The agency is leading Kite Hill’s holistic communications strategy and execution across social media (paid and organic), influencer and public relations. “Ruder Finn has been a great collaborator from the start of our partnership and operates as an extension of my team,” said Kite Hill VP of marketing Connie Sintuvat. “From planning to execution—they have scaled their expertise across media relations, influencer, and social media to position Kite Hill as a leading dairy-free brand.”
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Modern Currency Public Relations, a Los Angeles-based travel & hospitality communications and digital media firm, takes on PR AOR duties for Omni Hotels & Resorts’ West Coast portfolio. The agency will oversee public relations strategy for such properties as Omni Rancho Las Palmas Resort & Spa (Palm Springs, CA), Omni La Costa Resort & Spa (Carlsbad, CA), Omni San Diego Hotel (San Diego, CA), Omni Scottsdale Resort & Spa at Montelucia (Scottsdale, AZ), and Omni Tempe Hotel at ASU (Tempe, AZ). The efforts will be led by Modern Currency founder and president Meghan Patke. “We are honored to represent the Omni West Coast hotels & resorts’ portfolio, elevating the iconic independently owned brand’s story and presence both nationally and within their respective markets,” said Patke.
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Be Boldly Public Relations signs on as AOR for the Marina del Rey Tourism Board, official destination marketing organization for the city. LA-based Be Boldly will spearhead the global communications strategy for the organization, including leisure, trade and MICE media relations; influencer marketing and creative year-round planning. The Marina del Rey area boasts seven hotels, including two new hotels and three recently renovated properties. “With their expertise in tourism and hospitality, we’re confident Be Boldly will support our mission in driving visitation by showcasing all the exciting recreational opportunities, attractions, and visitor experiences our community has to offer,” said Marina del Rey Tourism Board CEO Janet Zaldua.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
