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5WPR is named agency of record for Darco Spirits, whose portfolio includes American Harvest Vodka and Beach Whiskey. The agency will lead comprehensive PR efforts for the company, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas. 5WPR is also tasked with driving awareness for Beach Whiskey’s line of flavored premium whiskeys and ready-to-drink canned cocktails. The partnership will leverage media relations, strategic activations and brand partnerships. “5WPR knows the spirits industry inside and out, so teaming up with them is a great move for Darco Spirits," said Darco Spirits SVP of marketing Sarah Leonard.
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Ruder Finn is selected as the agency of record for Kite Hill, a creator of premium dairy-free foods. The agency is leading Kite Hill’s holistic communications strategy and execution across social media (paid and organic), influencer and public relations. “Ruder Finn has been a great collaborator from the start of our partnership and operates as an extension of my team,” said Kite Hill VP of marketing Connie Sintuvat. “From planning to execution—they have scaled their expertise across media relations, influencer, and social media to position Kite Hill as a leading dairy-free brand.”
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Modern Currency Public Relations, a Los Angeles-based travel & hospitality communications and digital media firm, takes on PR AOR duties for Omni Hotels & Resorts’ West Coast portfolio. The agency will oversee public relations strategy for such properties as Omni Rancho Las Palmas Resort & Spa (Palm Springs, CA), Omni La Costa Resort & Spa (Carlsbad, CA), Omni San Diego Hotel (San Diego, CA), Omni Scottsdale Resort & Spa at Montelucia (Scottsdale, AZ), and Omni Tempe Hotel at ASU (Tempe, AZ). The efforts will be led by Modern Currency founder and president Meghan Patke. “We are honored to represent the Omni West Coast hotels & resorts’ portfolio, elevating the iconic independently owned brand’s story and presence both nationally and within their respective markets,” said Patke.
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Be Boldly Public Relations signs on as AOR for the Marina del Rey Tourism Board, official destination marketing organization for the city. LA-based Be Boldly will spearhead the global communications strategy for the organization, including leisure, trade and MICE media relations; influencer marketing and creative year-round planning. The Marina del Rey area boasts seven hotels, including two new hotels and three recently renovated properties. “With their expertise in tourism and hospitality, we’re confident Be Boldly will support our mission in driving visitation by showcasing all the exciting recreational opportunities, attractions, and visitor experiences our community has to offer,” said Marina del Rey Tourism Board CEO Janet Zaldua.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
