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Alford & Co. Public Relations, a millennial and gen Z-led, minority-owned public relations agency, launches in Los Angeles. The agency is run by former DKC executive VP Pristina Alford, who has also held executive positions at culture & lifestyle agencies including Purple PR and Exposure. The agency is leading initiatives for a roster of clients across consumer, lifestyle, hospitality, talent, business, sports, art/design, social impact and entertainment. Those clients include UPROXX Studios, Turning Point Brands (Zig-Zag Rolling Papers), and NBA Player and former mayor of Sacramento Kevin Johnson’s restaurant FIXINS. “The buying power of culture isn’t going anywhere and creating campaigns that can strategically navigate through our current climate is crucial now more than ever and we are the team that is doing the work,” said Alford.
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Alloy expands into an office in The Interlock, a building in Atlanta’s West Midtown. The new office space, which more than triples the square footage occupied by the agency, is intended to support its projected growth while providing a collaborative environment for its employees, clients and stakeholders. The expanded layout includes dedicated areas for hosting panels and networking sessions, giving Alloy the opportunity to position itself as a central space for idea exchange and professional growth in the Atlanta marketing and tech community. “we’re creating a space designed for deeper connection and community-building,” said Alloy CEO Raj Choudhury.
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We. Communications launches a comprehensive brand refresh. The central components of the rebrand include a revamped name (from “WE” to We.); a new logo; and an evolved version of We.’s Brands in Motion study, which the agency says will deliver deeper insights into the shifting business landscape. The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. "Our new brand better reflects the agency we are today,” said We. CEO of North America Dawn Beauparlant.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
