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Alford & Co. Public Relations, a millennial and gen Z-led, minority-owned public relations agency, launches in Los Angeles. The agency is run by former DKC executive VP Pristina Alford, who has also held executive positions at culture & lifestyle agencies including Purple PR and Exposure. The agency is leading initiatives for a roster of clients across consumer, lifestyle, hospitality, talent, business, sports, art/design, social impact and entertainment. Those clients include UPROXX Studios, Turning Point Brands (Zig-Zag Rolling Papers), and NBA Player and former mayor of Sacramento Kevin Johnson’s restaurant FIXINS. “The buying power of culture isn’t going anywhere and creating campaigns that can strategically navigate through our current climate is crucial now more than ever and we are the team that is doing the work,” said Alford.
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Alloy expands into an office in The Interlock, a building in Atlanta’s West Midtown. The new office space, which more than triples the square footage occupied by the agency, is intended to support its projected growth while providing a collaborative environment for its employees, clients and stakeholders. The expanded layout includes dedicated areas for hosting panels and networking sessions, giving Alloy the opportunity to position itself as a central space for idea exchange and professional growth in the Atlanta marketing and tech community. “we’re creating a space designed for deeper connection and community-building,” said Alloy CEO Raj Choudhury.
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We. Communications launches a comprehensive brand refresh. The central components of the rebrand include a revamped name (from “WE” to We.); a new logo; and an evolved version of We.’s Brands in Motion study, which the agency says will deliver deeper insights into the shifting business landscape. The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. "Our new brand better reflects the agency we are today,” said We. CEO of North America Dawn Beauparlant.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
