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Rubenstein Public Relations will handle the upcoming launch of the book Extreme Trauma. Compiled by Moshe Kaplan, MD, with contributions from various thought leaders and opinion makers, the book examines the psychological and emotional aftermath of the October 7th terrorist attacks on Israel and the resilience of the Jewish community through personal narratives and expert insights. RPR will implement a strategic public relations campaign to elevate Extreme Trauma by orchestrating a global book tour, securing high-profile media coverage, coordinating book reviews and positioning Dr. Kaplan, who served as a medical director at Israel’s emergency medical services at Magen David Adom for 20 years, as a leading authority in trauma recovery. “With the expertise of Rubenstein Public Relations, we aim to bring these important discussions to a global audience and ensure that the lessons within Extreme Trauma reach those who need them most," said Kaplan.
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Marino, an NYC-based firm with offices in Los Angeles, Miami, Denver and Philadelphia, is named agency of record for Hobbs Brook Real Estate, a Massachusetts-based developer, owner and operator of office campuses throughout the US. Marino is working with Hobbs Brook to execute a communications strategy that will target key stakeholders and markets across the developer’s core New England regions, as well as on a national scale. The agency is also working to grow Hobbs Brook Real Estate’s social media presence. HBRE’s portfolio spans nearly 4.5 million square feet of properties in key suburban markets across the country. “Marino has been instrumental in boosting our brand’s visibility, strategically positioning us in target publications and creating engaging content across our social platforms, and we look forward to building on our partnership over the coming years," said HBRE president and CEO Peter Gottlieb.
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Jack Taylor signs on as PR agency of record for [solidcore], a targeted strength training workout on a custom-built reformer, with over 130 studios nationwide. The agency will focus on brand and consumer communications for [solidcore] and its nationwide studio openings throughout 2025. The efforts will include offering exclusive classes for key contacts, forging partnerships with like-minded brands in the health and wellness space, supporting key communities through local studio events, and amplifying the leadership team behind the iconic brand, including CEO Bryan Myers.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
