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| (L-R) Andrea Nirsimloo, Paul Anastasiadis |
MSQ Sport + Entertainment, a MSQ Partners-backed agency that was founded last year by former M&C Saatchi Sport & Entertainment global CEO Steve Martin and UK CEO Jamie Wynne-Morgan, launches a North America practice. Based in New York, the practice will be led by managing partners Andrea Nirsimloo and Paul Anastasiadis, both of whom were also previously executives at M&C Sport & Entertainment. They have led integrated marketing and communications initiatives for brands including adidas, Oakley, Unilever, Anheuser Busch, the New York Times, Red Bull, William Grant & Sons and Coca-Cola. The new office will specialize in sponsorship strategy and activation, social content strategy and production, consumer and corporate communications, live experiential events and creator marketing. MSQ Sport & Entertainment is also opening an office in Amsterdam. “We understand this market’s significance as an epicenter of business and creativity as well as its power to shape the contemporary fusion of sport, lifestyle and culture, said Martin and Wynne-Morgan.
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Klick Health acquires independent healthcare marketing agency Ward6 Singapore, which specializes in healthcare professional marketing and medical communications. The move strengthens Klick’s leadership and client portfolio in the Asia-Pacific region. In January, Klick Health acquired Peregrine Market Access, a market access strategy and value communications specialist in life sciences. “We were flattered when Klick leadership approached us and are delighted that our team will continue to excel as part of Klick Health and its expanded Singapore operations,” said Ward6 CEO Stuart Black.
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Lynn Appelbaum, a former PRSA-NY and PRSA board member, releases a book that walks budding communications pros through the process of finding their first job in public relations, digital marketing or advertising. Classroom to Workplace: Land Your First Marketing Communications Job gives college communications majors and recent grads a comprehensive career guide that takes them from student to professional. Outlining a series of easy-to-use motivational steps, Appelbaum takes readers through the job-hunting process with tangible guidance and reflective exercises. Among the topics covered are finding and getting the most from internships, networking, applying for jobs in an AI world and adjusting to the expectations of a demanding workplace. Appelbaum, a long-time mentor and advocate for students and a proponent of diversity in the marketing communications professions, has over 35 years’ experience as an educator and public relations professional for such organizations as NBC News and the City College of New York. “I can’t think of a better guide for students making the life-altering transition to entry-level professional,” said Weber Shandwick chief diversity, equity and inclusion officer Judith Harrison.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
