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| (L-R) Andrea Nirsimloo, Paul Anastasiadis |
MSQ Sport + Entertainment, a MSQ Partners-backed agency that was founded last year by former M&C Saatchi Sport & Entertainment global CEO Steve Martin and UK CEO Jamie Wynne-Morgan, launches a North America practice. Based in New York, the practice will be led by managing partners Andrea Nirsimloo and Paul Anastasiadis, both of whom were also previously executives at M&C Sport & Entertainment. They have led integrated marketing and communications initiatives for brands including adidas, Oakley, Unilever, Anheuser Busch, the New York Times, Red Bull, William Grant & Sons and Coca-Cola. The new office will specialize in sponsorship strategy and activation, social content strategy and production, consumer and corporate communications, live experiential events and creator marketing. MSQ Sport & Entertainment is also opening an office in Amsterdam. “We understand this market’s significance as an epicenter of business and creativity as well as its power to shape the contemporary fusion of sport, lifestyle and culture, said Martin and Wynne-Morgan.
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Klick Health acquires independent healthcare marketing agency Ward6 Singapore, which specializes in healthcare professional marketing and medical communications. The move strengthens Klick’s leadership and client portfolio in the Asia-Pacific region. In January, Klick Health acquired Peregrine Market Access, a market access strategy and value communications specialist in life sciences. “We were flattered when Klick leadership approached us and are delighted that our team will continue to excel as part of Klick Health and its expanded Singapore operations,” said Ward6 CEO Stuart Black.
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Lynn Appelbaum, a former PRSA-NY and PRSA board member, releases a book that walks budding communications pros through the process of finding their first job in public relations, digital marketing or advertising. Classroom to Workplace: Land Your First Marketing Communications Job gives college communications majors and recent grads a comprehensive career guide that takes them from student to professional. Outlining a series of easy-to-use motivational steps, Appelbaum takes readers through the job-hunting process with tangible guidance and reflective exercises. Among the topics covered are finding and getting the most from internships, networking, applying for jobs in an AI world and adjusting to the expectations of a demanding workplace. Appelbaum, a long-time mentor and advocate for students and a proponent of diversity in the marketing communications professions, has over 35 years’ experience as an educator and public relations professional for such organizations as NBC News and the City College of New York. “I can’t think of a better guide for students making the life-altering transition to entry-level professional,” said Weber Shandwick chief diversity, equity and inclusion officer Judith Harrison.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
