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TURNER signs on as AOR for Xanterra Travel Collection, which operates lodges, restaurants, tours and activities in national parks while also owning resorts, a cruise line, a railway and tour companies. The agency will handle earned media and social media strategy for Xanterra, working to raise the profile of its National Parks collection—including accommodations, experiences and outposts in the Grand Canyon, Yellowstone, Death Valley, Glacier, Rocky Mountain and Mount Rushmore—as well as its tour companies: Holiday Vacations, VBT Bicycling Adventures and Country Walkers. TURNER’s scope of work will also include tailored FAM trips and immersive events. With a focus on sustainable, experience-driven travel, Xanterra promotes its offerings as “Legendary Hospitality with a Softer Footprint.”
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Rubenstein Public Relations is appointed agency of record for Greener Pastures New Zealand, an investment platform that provides ultra-high-net-worth individuals with a streamlined pathway to New Zealand residency through the Active Investor Plus visa program. RPR is executing a comprehensive global public relations campaign that includes strategic media placements, thought leadership initiatives and targeted investor engagement. The agency has already secured an active media tour in the US and will continue to build attention for Greener Pastures globally. Greener Pastures offers tailored investment solutions that align with New Zealand’s economic growth sectors, allowing global investors to secure permanent residency while enhancing financial returns.
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Thought For Food & Son, a food industry marketing agency, is named social media and food trade PR agency of record for Bergader edelblu Cheeses in the US. Thought For Food & Son will lead strategic social media marketing, digital content creation and food trade public relations initiatives to drive brand awareness, engage consumers and expand edelblu’s reach within the specialty cheese category. Bavaria-based Bergarder has made blue cheese using traditional method for over 100 years. "Thought For Food & Son has proven to be the ideal partner for introducing our exquisite edelblu cheeses to the U.S. market," said Begarder head of international business Antje Müller De Leo. "Their deep industry expertise and ability to execute strategic campaigns have significantly boosted both distribution and sales.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
