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| Tyler Spalding |
Golin appoints Tyler Spalding as EVP, US executive positioning leader. Spalding joins the agency from PayPal, where he spent over a decade, most recently as senior director, corporate affairs and global head of social impact and sustainability. Before PayPal was spun off from eBay in 2015, Spalding was lead manager, social innovation at eBay. He has also worked as a senior account executive at Edelman. At Golin, Spalding will work to expand the agency's executive positioning offering and strategic thought leadership capabilities. "Tyler brings a rare combination of both agency and in-house corporate affairs expertise and strategic vision that will significantly enhance our ability to serve clients navigating today's complex stakeholder landscape," said Golin global president, corporate affairs Megan Noel.
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| Jacob Hawkins |
Five Below, a chain of specialty discount stores, hires Jacob Hawkins as CMO. Hawkins previously served as chief marketing, digital and omni officer at Forever 21, which has announced plans to close all its stores by May 1. He was previously chief marketing and digital officer at department store chain Belk. Hawkins will report to Five Below CEO Winnie Park, who also recently left Forever 21, where she was CEO. Hawkins will be tasked with raising Five Below’s brand awareness. The company, which is largely targeted at elementary, middle and high schoolers, says it has plans to direct more of its marketing spend to expanding work with creators on social media. The company’s net sale in 2024 were up 8.9 percent from the previous year.
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| Kelley Walton |
Snipes, a sneaker and streetwear retailer, hires Kelley Walton as CMO for the US market. Walton was most recently head of global brand & integrated marketing at Amazon Music. She was previously VP global marketing for the NBA and VP global brand experience at Under Armour. In her new post, Walton will oversee all marketing activities at Snipes in the US, including brand positioning, consumer engagement and market growth. “Her deep understanding of cultural marketing and her strategic vision will be instrumental in elevating our brand and deepening our connection with our communities,” said Snipes USA president Martin Badour.
Unlock Health names Greg Walsh CEO. He joins the agency from Havas Media Network... The US Consumer Product Safety Commission appoints Steve Roney as director of the office of communications... Madison Capital Group, a Charlotte real estate investment and operating company, brings on Lacy Bradford as CMO.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
