 |
Flightpath, a digital marketing agency that is part of Ruder Finn, launches a new website for Goya Foods, the largest Hispanic-owned food company in the United States. Flightpath leveraged its insights and digital expertise to build a site that prioritizes a seamless mobile experience, especially important given that most of goya.com’s traffic comes from mobile users. The site emphasizes recipe discovery, ease of navigation and the cross-promotion of GOYA® products. Following the launch, Flightpath will continue to monitor website analytics and collect user feedback via website surveys and social channels, which will ultimately lead to a comprehensive pre-post website analysis report in Q3 to guide future site updates. “Newly added features such as optimized recipe and product tagging, along with innovative shoppable store finder features powered by Destini will allow users to effortlessly discover desired recipes and products, facilitating an easy purchase whether in store or online,” said Goya Foods marketing director Alvaro Serrano.
 |
Lou Hammond Group adds Sugar Land, Sandblu resort, Sandy Springs and The National Landing Hotel to its client roster. LHG will be providing services including public relations/corporate communications, strategic planning, branding and digital marketing for the new clients. Sugar Land is a hub for growing located approximately 20 miles southwest of downtown Houston. Nestled on the foothills of Thira mountain in Santorini, Greece, Sandblu resort is a destination property for both food and wellness. Sandy Springs, just north of Atlanta, is an economic hub with a pro-business environment, top-tier industries, and a highly skilled workforce. Arlington, VA’s The National Landing Hotel has a signature restaurant and bar, as well as 8500 square feet of event space.
 |
VaynerMedia is named social and influencer marketing agency of record for JCPenney, which merged with SPARC Group last June to form Catalyst Brands. In addition to deploying its social creative and production capabilities to promote the brand, VaynerMedia will leverage its social influencer seeding offering to provide JCPenney with strategic influencer services. "VaynerMedia's track record in modernizing brands is undeniable," said Catalyst Brands EVP, chief customer and marketing officer Marisa Thalberg. "We're confident that putting social at the center of our marketing is an essential part of awakening people to all that is, perhaps surprisingly to some, in store at JCPenney.”
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
