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Flightpath, a digital marketing agency that is part of Ruder Finn, launches a new website for Goya Foods, the largest Hispanic-owned food company in the United States. Flightpath leveraged its insights and digital expertise to build a site that prioritizes a seamless mobile experience, especially important given that most of goya.com’s traffic comes from mobile users. The site emphasizes recipe discovery, ease of navigation and the cross-promotion of GOYA® products. Following the launch, Flightpath will continue to monitor website analytics and collect user feedback via website surveys and social channels, which will ultimately lead to a comprehensive pre-post website analysis report in Q3 to guide future site updates. “Newly added features such as optimized recipe and product tagging, along with innovative shoppable store finder features powered by Destini will allow users to effortlessly discover desired recipes and products, facilitating an easy purchase whether in store or online,” said Goya Foods marketing director Alvaro Serrano.
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Lou Hammond Group adds Sugar Land, Sandblu resort, Sandy Springs and The National Landing Hotel to its client roster. LHG will be providing services including public relations/corporate communications, strategic planning, branding and digital marketing for the new clients. Sugar Land is a hub for growing located approximately 20 miles southwest of downtown Houston. Nestled on the foothills of Thira mountain in Santorini, Greece, Sandblu resort is a destination property for both food and wellness. Sandy Springs, just north of Atlanta, is an economic hub with a pro-business environment, top-tier industries, and a highly skilled workforce. Arlington, VA’s The National Landing Hotel has a signature restaurant and bar, as well as 8500 square feet of event space.
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VaynerMedia is named social and influencer marketing agency of record for JCPenney, which merged with SPARC Group last June to form Catalyst Brands. In addition to deploying its social creative and production capabilities to promote the brand, VaynerMedia will leverage its social influencer seeding offering to provide JCPenney with strategic influencer services. "VaynerMedia's track record in modernizing brands is undeniable," said Catalyst Brands EVP, chief customer and marketing officer Marisa Thalberg. "We're confident that putting social at the center of our marketing is an essential part of awakening people to all that is, perhaps surprisingly to some, in store at JCPenney.”
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
