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SEC Newgate, a global insight, communication and advocacy group, starts up its Global Corporate and Geopolitical Advisory Council. The council brings together subject matter experts and top communications and advocacy advisers from across the globe to provide strategic advice and counsel to C-suite executives, focusing on areas such as trade and tariffs, demographics, national security concerns, new technologies and geopolitical dynamics. It will provide the strategic insights and counsel required to inform business decisions, understand and shape stakeholder perceptions and achieve favorable policy and regulatory outcomes. "By convening SEC Newgate’s experts and leveraging our global reach, we will deliver the strategic counsel needed to navigate this moment and execute effectively," said SEC Newgate global chair of corporate affairs Dan Doherty, who will lead the Advisory Council.
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Burson launches Decipher Tech, an AI-powered solution designed to enhance and perfect messaging impact across such key B2B technology audiences as senior IT decision makers, developers, IT frontline staff and senior business executives. Using AI-driven driven predictive believability and virality indicators, Decipher Tech forecasts how messaging will resonate, allowing enterprise tech brands to shape narratives that drive engagement with the right stakeholders and deliver business impact. Its predictive analytics also offer clients a scalable tool to benchmark against industry trends; test positioning, feature announcements and thought leadership content; monitor and mitigate credibility threads in an AI-driven landscape; and align narratives with market expectations. “Our ability to anticipate reactions, assess risk and fine-tune narratives ensures maximum communications impact, reputation enhancement and protection and, ultimately, measurable business resultsm” said Axicom CEO and Burson global technology practice lead Matthew Lackie.
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VVK PR + Creative, a Detroit-based agency, acquires New Jersey-based Stern Strategy Group’s PR division. The employees who formerly worked for that division will now serve as VVK’s “national team,” increasing its work force to 30 employees in offices across Michigan, New Jersey and South Carolina. The acquisition is intended to expand VVK’s national presence and deepen its capacity to support the demand for national-scale executive and organizational positioning services. VVK provides public relations, video production and marketing services to 75-plus clients nationally in industries including nonprofits and foundations, professional services, health care and insurance, real estate and hospitality, legal and education. “Our guiding principles during the acquisition process were rooted in advancing the goals of our clients, ensuring there was a strong cultural fit with our team, and establishing a solid platform for future growth,” said VVK CEO Peter Van Dyke.
TEAM LEWIS launches Catalyst, a multi-million-dollar fund and service designed to support marketing and communications agencies under financial pressure... Jasper, a marketing agents platform, unveils its end-to-end GEO Agent... H/Advisors launches an office in Warsaw, marking its entry into the Polish market.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
