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SEC Newgate, a global insight, communication and advocacy group, starts up its Global Corporate and Geopolitical Advisory Council. The council brings together subject matter experts and top communications and advocacy advisers from across the globe to provide strategic advice and counsel to C-suite executives, focusing on areas such as trade and tariffs, demographics, national security concerns, new technologies and geopolitical dynamics. It will provide the strategic insights and counsel required to inform business decisions, understand and shape stakeholder perceptions and achieve favorable policy and regulatory outcomes. "By convening SEC Newgate’s experts and leveraging our global reach, we will deliver the strategic counsel needed to navigate this moment and execute effectively," said SEC Newgate global chair of corporate affairs Dan Doherty, who will lead the Advisory Council.
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Burson launches Decipher Tech, an AI-powered solution designed to enhance and perfect messaging impact across such key B2B technology audiences as senior IT decision makers, developers, IT frontline staff and senior business executives. Using AI-driven driven predictive believability and virality indicators, Decipher Tech forecasts how messaging will resonate, allowing enterprise tech brands to shape narratives that drive engagement with the right stakeholders and deliver business impact. Its predictive analytics also offer clients a scalable tool to benchmark against industry trends; test positioning, feature announcements and thought leadership content; monitor and mitigate credibility threads in an AI-driven landscape; and align narratives with market expectations. “Our ability to anticipate reactions, assess risk and fine-tune narratives ensures maximum communications impact, reputation enhancement and protection and, ultimately, measurable business resultsm” said Axicom CEO and Burson global technology practice lead Matthew Lackie.
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VVK PR + Creative, a Detroit-based agency, acquires New Jersey-based Stern Strategy Group’s PR division. The employees who formerly worked for that division will now serve as VVK’s “national team,” increasing its work force to 30 employees in offices across Michigan, New Jersey and South Carolina. The acquisition is intended to expand VVK’s national presence and deepen its capacity to support the demand for national-scale executive and organizational positioning services. VVK provides public relations, video production and marketing services to 75-plus clients nationally in industries including nonprofits and foundations, professional services, health care and insurance, real estate and hospitality, legal and education. “Our guiding principles during the acquisition process were rooted in advancing the goals of our clients, ensuring there was a strong cultural fit with our team, and establishing a solid platform for future growth,” said VVK CEO Peter Van Dyke.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
