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HUNTER, which announced its integration with KWT Global in January, is representing Fairmont Hotels & Resorts and Tripadvisor. The agency’s team will be led by former KWT global head of consumer Matthew Levison, who now heads HUNTER’s travel & hospitality practice. For Fairmont, the agency will be responsible for generating earned media to enhance brand awareness, affinity and positioning, along with crafting and executing a communications strategy to bring Fairmont’s vision to life in the US. Travel guidance platform Tripadvisor is bringing on HUNTER as AOR for the United States, tasked with developing and executing results-driven PR campaigns in support of wider brand building efforts and promoting priority products and services.
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Magrino adds The Ocean Club Residences, Four Seasons, Bahamas, to its client roster. The agency’s efforts will focus on earned media outreach for the project, targeting luxury lifestyle, real estate, travel and design publications. Magrino has a long history with The Ocean Club, having represented the property for a number of years including the resort’s initial development and launch. The new project is a joint effort from luxury hospitality company Four Seasons, investment firm Access Real Estate, and Two Roads Development. Anticipated to open in 2028 and set within an oceanfront enclave on Paradise Island in The Bahamas, the residential community will have 67 turnkey private residences.
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Merlot Marketing is named AOR for Swedencare, a provider of premium pet health products and supplements. Merlot is working with Swedencare to drive key public relations and communications efforts. Its efforts will include Digitally Integrated News Releases (DiNR), MAT releases and targeted outreach to increase brand awareness and industry engagement within the product category. Swedencare specializes in dental and wellness products for dogs and cats. "We've seen impressive results from Merlot Marketing's work with our subsidiary NaturVet," said Swedencare global marketing manager Sara Ahlström.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
