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HUNTER, which announced its integration with KWT Global in January, is representing Fairmont Hotels & Resorts and Tripadvisor. The agency’s team will be led by former KWT global head of consumer Matthew Levison, who now heads HUNTER’s travel & hospitality practice. For Fairmont, the agency will be responsible for generating earned media to enhance brand awareness, affinity and positioning, along with crafting and executing a communications strategy to bring Fairmont’s vision to life in the US. Travel guidance platform Tripadvisor is bringing on HUNTER as AOR for the United States, tasked with developing and executing results-driven PR campaigns in support of wider brand building efforts and promoting priority products and services.
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Magrino adds The Ocean Club Residences, Four Seasons, Bahamas, to its client roster. The agency’s efforts will focus on earned media outreach for the project, targeting luxury lifestyle, real estate, travel and design publications. Magrino has a long history with The Ocean Club, having represented the property for a number of years including the resort’s initial development and launch. The new project is a joint effort from luxury hospitality company Four Seasons, investment firm Access Real Estate, and Two Roads Development. Anticipated to open in 2028 and set within an oceanfront enclave on Paradise Island in The Bahamas, the residential community will have 67 turnkey private residences.
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Merlot Marketing is named AOR for Swedencare, a provider of premium pet health products and supplements. Merlot is working with Swedencare to drive key public relations and communications efforts. Its efforts will include Digitally Integrated News Releases (DiNR), MAT releases and targeted outreach to increase brand awareness and industry engagement within the product category. Swedencare specializes in dental and wellness products for dogs and cats. "We've seen impressive results from Merlot Marketing's work with our subsidiary NaturVet," said Swedencare global marketing manager Sara Ahlström.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
