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HUNTER, which announced its integration with KWT Global in January, is representing Fairmont Hotels & Resorts and Tripadvisor. The agency’s team will be led by former KWT global head of consumer Matthew Levison, who now heads HUNTER’s travel & hospitality practice. For Fairmont, the agency will be responsible for generating earned media to enhance brand awareness, affinity and positioning, along with crafting and executing a communications strategy to bring Fairmont’s vision to life in the US. Travel guidance platform Tripadvisor is bringing on HUNTER as AOR for the United States, tasked with developing and executing results-driven PR campaigns in support of wider brand building efforts and promoting priority products and services.
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Magrino adds The Ocean Club Residences, Four Seasons, Bahamas, to its client roster. The agency’s efforts will focus on earned media outreach for the project, targeting luxury lifestyle, real estate, travel and design publications. Magrino has a long history with The Ocean Club, having represented the property for a number of years including the resort’s initial development and launch. The new project is a joint effort from luxury hospitality company Four Seasons, investment firm Access Real Estate, and Two Roads Development. Anticipated to open in 2028 and set within an oceanfront enclave on Paradise Island in The Bahamas, the residential community will have 67 turnkey private residences.
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Merlot Marketing is named AOR for Swedencare, a provider of premium pet health products and supplements. Merlot is working with Swedencare to drive key public relations and communications efforts. Its efforts will include Digitally Integrated News Releases (DiNR), MAT releases and targeted outreach to increase brand awareness and industry engagement within the product category. Swedencare specializes in dental and wellness products for dogs and cats. "We've seen impressive results from Merlot Marketing's work with our subsidiary NaturVet," said Swedencare global marketing manager Sara Ahlström.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
