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Burson is named corporate communications agency in the US for Levi Strauss & Co. The agency will work with the brand on internal and external communications as well as executive visibility to further establish LS&Co. as a denim lifestyle brand and retailer. Burson won a similar assignment for the brand in Europe last September. LS&Co. chief communications officer Kelly McGinnis cited Burson’s “strong media relations and unique approach to storytelling” as major factors in its selection. “We’re confident we have the right communications team and resources in place to help keep the company firmly planted as one of the world’s most admired companies,” she said.
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Redpoint signs on to represent the Inn on Boltwood and Old Sod Travel. For the Inn on Boltwood, a 49-room property in Amherst, MA, Redpoint will handle North American media relations. Overlooking Amherst’s town common and near Amherst College, the Inn on Boltwood features a ballroom, conference facilities, a tented garden area and a restaurant offering farm-to-table cuisine. Redpoint will be providing strategic marketing counsel, digital marketing and brand development services for Old Sod Travel, a luxury tour operator that was recently named New England’s fastest growing company by the Boston Globe. The company arranges heritage tours, ancestry tours, adventure experiences, culinary tours and more to such destinations as Ireland, England and Scotland.
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M Group Strategic Communications, which focuses on the financial services and tech sectors, is named media agency partner for Stablecoin Standard, the industry standard-setting body for stablecoin issuers globally. M Group will provide strategic communications support to elevate Stablecoin Standard’s visibility within institutional finance, regulatory circles, and the broader digital asset landscape. The firm will also support public affairs initiatives, helping to foster constructive engagement between policymakers, industry leaders and stablecoin issuers. Stablecoin is a type of cryptocurrency designed to maintain a stable value. “M Group’s proven expertise in financial services communications and its ability to bridge TradFi and DeFi make them a valuable addition to our ecosystem,” said Stablecoin Standard chairman & co-founder Christian Walker.
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FoodMix Marketing Communications wins work for Epicurean Butter, which produces flavored butters. The collaboration aims to advance Epicurean Butter’s presence across retail and foodservice segments. The partnership, which began in January, has already led to a successful consumer promotion for Epicurean Butter A1 Steakhouse Butter, which incorporates the flavor of A1 Steak Sauce. “As a trusted culinary partner to professional chefs and home cooks alike, we are thrilled to work with FoodMix to share our passion for making gourmet easier,” said Epicurean Butter brand manager Abbey Arellano.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
