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The Pollack Group, as part of its 40th anniversary celebration, awards its 2025 Big Red Grant to The Valerie Fund, which offers medical, emotional and social support for children with cancer and their families. The Valerie Fund will receive pro-bono PR and marketing support from the Pollack team to ensure the fund’s story reaches those who need it most. Named in honor of Valerie Goldstein, a nine-year-old who lost her fight with cancer, the fund helps over 6,000 children each year across eight treatment centers in New Jersey, New York and the Philadelphia area. “At its core, our Big Red Grant is about using storytelling to build momentum and spark meaningful change. We look forward to helping The Valerie Fund deepen its reach and drive even greater impact,” said The Pollack Group president and CFO Stefan Pollack.
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| Rylee Jean Ebsen |
The Right Now, a communications agency specializing in brand and entertainment strategy, launches Now Studio, a creative production division spearheaded by former Snapchat executive Rylee Jean Ebsen, who was recently appointed head of digital and creative strategy at the agency. Ebsen has also collaborated with such brands as Disney, Google, Sephora and ESPN, as well as agencies including Leo Burnett, Saatchi & Saatchi and Maximum Effort. Now Studio will specialize in brand-led, social-first content creation, placing an emphasis on dynamic, culturally relevant, and impactful content It will combine data-driven insights, social media expertise, agency strategy and production experience. Ebsen sets out the new unit’s mission as “crafting social-first content that combines strong brand direction with the kind of authenticity audiences genuinely connect with.”
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ROKK Solutions is named Strategic Communications Team of the Year by the Reed Awards, which recognize excellence in political campaigning, campaign management, political consulting and political design, grassroots and advocacy. The Awards are presented by Campaigns & Elections, the journal of the political campaign industry. ROKK’s team took home the Best Online Video for Public Affairs/Issue Advocacy—Infrastructure award for its work with Southern Company in support of the company’s Plant Vogtle, the first nuclear plant built in the United States in 30 years. The work highlights the thousands of jobs the project has created as well as the role bipartisanship has played in its success.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
