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Method Communications is named US public relations agency of record for Salesforce. While Salesforce will continue to work with PR agencies for specialized programs, Method will take the lead role in coordinating and executing the company's US communications strategy, particularly concerning the emerging digital labor narrative. Method EVP Katy Kenealy will head the agency’s team, which will provide leadership across corporate, product, narrative and media relations. “Salesforce is redefining customer success with the most complete enterprise AI solution on the market," said Method Communications CEO David Parkinson. “We're excited to partner with them to translate this complex innovation into clear, compelling stories.”
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The Chain Collective PR picks up Rosetta Bakery, an Italian bakery brand with locations in Miami, New Jersey, New York and Orlando, and is leading US PR efforts for The Lesante Collection, a trio of resorts in Zakynthos, Greece. For Rosetta Bakery, The Chain Collective will handle public relations, influencer marketing and social media. As Rosetta expands its footprint to Atlanta, Washington, DC and Bethesda, MD, the agency will spearhead PR efforts to increase brand awareness, secure high-impact media placements, and cultivate strategic influencer partnerships. Lesante Collection will rely on The Chain Collective to drive media exposure, organize media visits and secure high-profile press coverage.
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AZZI + CO, a beauty, fashion, lifestyle and hospitality agency with offices in New York and São Paulo, comes on board as AOR for Brazil-based jewelry company HStern. The agency’s scope of work will include PR, influencer marketing and thought leadership. In February, the agency worked with HStern to put together a press day and cocktail event for the opening of the brand’s storefront at 540 Madison Avenue in New York.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
