 |
Method Communications is named US public relations agency of record for Salesforce. While Salesforce will continue to work with PR agencies for specialized programs, Method will take the lead role in coordinating and executing the company's US communications strategy, particularly concerning the emerging digital labor narrative. Method EVP Katy Kenealy will head the agency’s team, which will provide leadership across corporate, product, narrative and media relations. “Salesforce is redefining customer success with the most complete enterprise AI solution on the market," said Method Communications CEO David Parkinson. “We're excited to partner with them to translate this complex innovation into clear, compelling stories.”
 |
The Chain Collective PR picks up Rosetta Bakery, an Italian bakery brand with locations in Miami, New Jersey, New York and Orlando, and is leading US PR efforts for The Lesante Collection, a trio of resorts in Zakynthos, Greece. For Rosetta Bakery, The Chain Collective will handle public relations, influencer marketing and social media. As Rosetta expands its footprint to Atlanta, Washington, DC and Bethesda, MD, the agency will spearhead PR efforts to increase brand awareness, secure high-impact media placements, and cultivate strategic influencer partnerships. Lesante Collection will rely on The Chain Collective to drive media exposure, organize media visits and secure high-profile press coverage.
 |
AZZI + CO, a beauty, fashion, lifestyle and hospitality agency with offices in New York and São Paulo, comes on board as AOR for Brazil-based jewelry company HStern. The agency’s scope of work will include PR, influencer marketing and thought leadership. In February, the agency worked with HStern to put together a press day and cocktail event for the opening of the brand’s storefront at 540 Madison Avenue in New York.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
