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| (L-R) Richard Fogg, Jenny Fieldgate, Paul Nolan |
The Hoffman Agency acquires the CCGroup, a London-based PR-led marketing firm that focuses on clients in the tech sector. The Hoffman Agency CEO Lou Hoffman said that the two London teams will be combined to create one Hoffman UK operation. CCGroup’s senior leaders, Richard Fogg and Paul Nolan, will assume the roles of Co-MD of the combined entity. They will report to The Hoffman Group European MD Jenny Fieldgate. Hoffman’s footprint includes Europe (London, Munich and Paris), Asia (Tokyo, Seoul, Beijing, Shanghai, Taipei, Hong Kong, Singapore, Kuala Lumpur and Jakarta) and the U.S. (Silicon Valley, Portland and Boston). “We won’t need to change any of the things that make CCGroup special because Lou and his team share the same principles, believe in the same values and strive for the same goals,” said Nolan.
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Hotwire Global launches its AI Lab, an initiative to both develop AI-powered tools to deliver faster and smarter insights, intelligence and impact for clients, and drive AI adoption across the agency. Among the AI Lab’s new and updated solutions are the AI search discovery platform, Hotwire Spark, and the AI account intelligence platform, Hotwire Ignite, both of which are now available. As part of the changes, Matt Oakley has expanded his role as global head of data and analytics to become global SVP, leading the go-to-market program for Analytics and AI technologies and services. “Launching this dedicated global AI Lab will allow us to move even faster to develop the right AI-powered solutions to help clients deliver smarter marketing and communications campaigns at scale,” said Hotwire Global chief growth officer Laura Macdonald.
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TGI Sport, a sports media company, acquires Engine Shop, an experiental marketing firm, and IEG, a sponsorship analytics company. TGI says that the acquisition provides an opportunity for global expansion of TGI Sport’s content creation division, TGI Sport | Wildcard. It is also intended to help the company improve its methodology for activations and sponsorships. “The combination of Engine Shop and IEG provides an evidence-based methodology for experiential activation and the most comprehensive sponsorship agency solution,” said TGI Sport global CEO Martin Jolly.
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
