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| (L-R) Richard Fogg, Jenny Fieldgate, Paul Nolan |
The Hoffman Agency acquires the CCGroup, a London-based PR-led marketing firm that focuses on clients in the tech sector. The Hoffman Agency CEO Lou Hoffman said that the two London teams will be combined to create one Hoffman UK operation. CCGroup’s senior leaders, Richard Fogg and Paul Nolan, will assume the roles of Co-MD of the combined entity. They will report to The Hoffman Group European MD Jenny Fieldgate. Hoffman’s footprint includes Europe (London, Munich and Paris), Asia (Tokyo, Seoul, Beijing, Shanghai, Taipei, Hong Kong, Singapore, Kuala Lumpur and Jakarta) and the U.S. (Silicon Valley, Portland and Boston). “We won’t need to change any of the things that make CCGroup special because Lou and his team share the same principles, believe in the same values and strive for the same goals,” said Nolan.
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Hotwire Global launches its AI Lab, an initiative to both develop AI-powered tools to deliver faster and smarter insights, intelligence and impact for clients, and drive AI adoption across the agency. Among the AI Lab’s new and updated solutions are the AI search discovery platform, Hotwire Spark, and the AI account intelligence platform, Hotwire Ignite, both of which are now available. As part of the changes, Matt Oakley has expanded his role as global head of data and analytics to become global SVP, leading the go-to-market program for Analytics and AI technologies and services. “Launching this dedicated global AI Lab will allow us to move even faster to develop the right AI-powered solutions to help clients deliver smarter marketing and communications campaigns at scale,” said Hotwire Global chief growth officer Laura Macdonald.
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TGI Sport, a sports media company, acquires Engine Shop, an experiental marketing firm, and IEG, a sponsorship analytics company. TGI says that the acquisition provides an opportunity for global expansion of TGI Sport’s content creation division, TGI Sport | Wildcard. It is also intended to help the company improve its methodology for activations and sponsorships. “The combination of Engine Shop and IEG provides an evidence-based methodology for experiential activation and the most comprehensive sponsorship agency solution,” said TGI Sport global CEO Martin Jolly.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
