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| Heather Perlberg |
Heather Perlberg, senior wealth reporter at Bloomberg, has joined Orchestra as executive VP of financial communications.
She reports to Josh Isay, partner and co-founder & former CEO of SKDK.
During her nearly 14-year run at Bloomberg, Perlberg covered private equity, real estate, banking, insurance, credit markets and sovereign wealth funds.
Orchestra CEO Jonathan Rosen said her knowledge and relationships “will supercharge our ability to advise investors and companies at every phase of capital formation as well as in crisis and special situations.”
Perlberg is based in Baltimore.
Evan Shenkman, who has 25 years of law firm experience, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals.
Accenture brings on Emma Chalwin as CMO, effective Oct. 1. Chalwin joins Accenture from Workday, where she also served as CMO, with responsibility for building the brand and driving customer demand in markets around the world... The Vitamin Shoppe appoints Kimberley Gardiner EVP, chief marketing and growth officer. She joins from Tractor Supply Company... Fluent, a provider of commerce media solutions, names Jeanniey Walden as CMO.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP. 
Burson Brussels chief client officer Ruud Wassen has moved to Consello to open its outpost in the headquarters city of NATO and the European Union.
