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| Simon Murphy |
Indigo murphy, a Melbourne-based communications advisory, is launched by Edelman head of business marketing, APAC Simon Murphy. Before joining Edelman in 2017 as head of corporate, Hong kong, Murphy worked for TVC Group, The Wilkinson Group, Ogilvy and GolinHarris. With support from both Australian and international specialists, indigo murphy will offer such services as business and brand marketing, corporate and public affairs, community engagement, digital and social activation, executive and employee engagement, issues and crisis management, influencer engagement, insights, strategy and creative planning, and generative AI advisory and solutions.
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The PR World Alliance joins London-based MISSION Hubs Network as an affiliate network, effective April 1. Connected to the UK-based MISSION agency group, MISSION Hubs Network is an international ecosystem of creative and marketing agency partners. Its areas of focus include data services, analytics, behavioral science, digital production, promotional marketing and international business development support. The partnership will allow firms from both agency networks to access the expertise of all members. “Through this partnership, we are pleased to provide our partner agencies and their clients with access to cutting-edge expertise in AI development, SEO, behavioral science, data analytics and other innovative services offered through MISSION Hubs Network,” said PR World Alliance chair and Feintuch Communications president Henry Feintuch.
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| Jordan Schultz |
BMF launches its “Team Digital,” which centralizes the agency’s social media marketing, content production and influencer practices. The unit will be led by BMF head of digital Jordan Schultz. Team Digital will be focused on boosting the agency’s strategy and creative, PR and experiential practices with digital amplification and integrating digital into a broader range of projects and activations. Schultz has worked on digital marketing and editorial teams for such brands as HBO, CNN, Atlas Obscura and the Tribune Company. As an agency executive, Schultz led digital and social teams for companies in the social media, hospitality, entertainment, television, and lifestyle industries. “Team Digital’s work will reach across consumer marketing touchpoints and infuse BMF’s numerous departments with digital marketing expertise,” said Schultz.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
