 |
Finn Partners has picked up a three-month project from the Moroccan National Tourism Office to plan and support marketing events in Toronto, Boston and Chicago.
The independent shop’s pact calls for strategic counsel, development of media and influencer lists, on-site staffing, post-roadshow follow-ups and handling a group FAM trip to Morocco. Finn is a top-ranked travel and tourism PR firm.
The contract, which went into effect March 17, is pegged at $50K.
It is signed by Siham Fettouhi, executive director for North America, at MNTO, which is located on Manhattan's Fifth Ave.
Finn senior partner Haldun Dinccetin handles the PR work.
The last 55 years have seen challenges and opportunities for travel brands. Here’s how one global travel management company handled the changes and kept looking toward the future.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
