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Klima PR, a boutique communications agency working with high-end luxury travel and lifestyle clients, is launched by former Alice Marshall Public Relations VP Sybil Pool. The new firm’s offerings will include crafting brand narratives, strategic communication campaigns and innovative storytelling. Pool has worked with brands including andBeyond, Belmond, Nayara Resorts, The Doyle Collection, Cheval Blanc, and UXUA Casa Hotel & Spa. "The media world is changing rapidly, and PR alongside it. Crafting strategy with a fresh perspective and reaching consumers through multiple avenues is imperative to making an impact in 2025," said Pool.
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| (L-R) Katie Ioanilli, Calista Huynh |
The LAGRANT Foundation, which provides scholarships aimed at increasing the number of ethnic minorities in communications, appoints board member & Ralph Lauren chief global impact & communications officer Katie Ioanilli as chair for its 2025 Biennial Alumni Engagement Survey. Ralph Lauren senior associate, global citizenship & sustainability communications Calista Huynh, a TLF alumna, will serve as co-chair. The survey, the eleventh TLF will have conducted since first implementing it in 2005, measures the success of the foundation’s mission and how it is working for alumni. This year’s edition will be administered from April to July and a report with key findings will be released later this year. As chair of the survey, Ioanilli will support TLF in determining key survey objectives, as well as outreach efforts to the organization’s nearly 900 alumni.
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5WPR expands its health & wellness division with an enhanced suite of digital marketing services. The additions include specialized services in SEO, paid media, influencer marketing, content strategy, e-commerce optimization and social media management. "Consumers are turning to online platforms for product discovery, education, and purchasing decisions. Our enhanced digital marketing services ensure that brands not only remain competitive but also thrive in this fast-paced environment," said 5WPR EVP and group director, digital Paul Miser.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
