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French/West/Vaughan picks up PR and influencer marketing duties for footwear company H.H. Brown’s Söfft and Align™ brands. For Söfft, a leading women’s footwear brand since 1927, FWV will execute strategic media relations and influencer marketing campaigns to boost awareness. The agency will also introduce Align, the newest addition to the H.H. Brown portfolio. Align’s spring collection offers a range of men's footwear designed for exceptional comfort during everyday adventures. H.H. Brown has been in business for more than 140 years. “French/West/Vaughan has a proven track record of working with an impressive client roster, and we are extremely pleased to add our name to that list,” said H.H. Brown marketing director Ryan Libby.
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Crowe PR signs on to work with Mutiny Island Vodka, a mission-driven premium spirits brand. Crowe PR is executing a strategic integrated public relations campaign to promote the brand’s product portfolio, articulate its mission and share its founding story, raising awareness regionally in target markets and across North America. Founded in 2017 by CEO Todd Manley, Mutiny Island Vodka is crafted with nutrient-dense superfood breadfruit and Caribbean rainwater. In addition to its Island Vodka, the company offers an infusions collection including Roots Ginger & Turmeric, Puerto Rican Coffee and Smoked Hot Pepper. “I’m confident our partnership with Crowe PR will ensure our message reaches new audiences to build a more sustainable future for all,” said Manley.
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Citizen Relations is named North America PR agency of record for Nature’s Path Organic Foods. The agency worked on a campaign for Nature’s Path in Canada last year, and it will now support the company on a relaunch into the US market. The scope of work will include PR, experiential and creative & strategy specialties. In addition to Nature’s Path cereals and granolas, the company’s brands include Que Pasa, Love Crunch, Anita’s Organic Mill, EnviroKidz and Love Child. “We’ve experienced firsthand the impact Citizen enabled through their fully integrated approach,” said Nature’s Path director of marketing services, Sasha Bricel.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
