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French/West/Vaughan picks up PR and influencer marketing duties for footwear company H.H. Brown’s Söfft and Align™ brands. For Söfft, a leading women’s footwear brand since 1927, FWV will execute strategic media relations and influencer marketing campaigns to boost awareness. The agency will also introduce Align, the newest addition to the H.H. Brown portfolio. Align’s spring collection offers a range of men's footwear designed for exceptional comfort during everyday adventures. H.H. Brown has been in business for more than 140 years. “French/West/Vaughan has a proven track record of working with an impressive client roster, and we are extremely pleased to add our name to that list,” said H.H. Brown marketing director Ryan Libby.
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Crowe PR signs on to work with Mutiny Island Vodka, a mission-driven premium spirits brand. Crowe PR is executing a strategic integrated public relations campaign to promote the brand’s product portfolio, articulate its mission and share its founding story, raising awareness regionally in target markets and across North America. Founded in 2017 by CEO Todd Manley, Mutiny Island Vodka is crafted with nutrient-dense superfood breadfruit and Caribbean rainwater. In addition to its Island Vodka, the company offers an infusions collection including Roots Ginger & Turmeric, Puerto Rican Coffee and Smoked Hot Pepper. “I’m confident our partnership with Crowe PR will ensure our message reaches new audiences to build a more sustainable future for all,” said Manley.
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Citizen Relations is named North America PR agency of record for Nature’s Path Organic Foods. The agency worked on a campaign for Nature’s Path in Canada last year, and it will now support the company on a relaunch into the US market. The scope of work will include PR, experiential and creative & strategy specialties. In addition to Nature’s Path cereals and granolas, the company’s brands include Que Pasa, Love Crunch, Anita’s Organic Mill, EnviroKidz and Love Child. “We’ve experienced firsthand the impact Citizen enabled through their fully integrated approach,” said Nature’s Path director of marketing services, Sasha Bricel.
Montieth & Company picks up the Pink Bows Foundation, a nonprofit offering training and certification for large-scale event crowd management and safety... CIIC PR wins PR duties for Hotel BPM Brooklyn, the flagship location of the music-inspired boutique brand founded by DJ Bijal Panwala, which will reopen this fall after a renovation... Tegan Digital lands Buckner Retirement Services, which operates faith-based, nonprofit senior living facilities across Texas.
French/West/Vaughan lands Zippo Manufacturing Company, maker of the Zippo windproof lighter... Rachel Harrison Communications is named public relations shop for Omni Hotels & Resorts, which has more than 50 properties in the US and Canada... The MicDrop Agency signs on as PR agency of record for ENR FutureTech 2025 presented by Engineering News-Record.
Mardiks Public Relations lands consumer media outreach and thought leadership program for Enchanting Travels... Colangelo & Partners visits Vinhos Verdes Demarcated Region, a Portuguese wine growing area... William Mills Agency picks up AI-powered document processing company ParaScript.
REYA Communications picks up Pomeroy Kananaskis Mountain Lodge, a mountain retreat in Alberta’s Kananaskis Country, and Explore Kananaskis, the region’s DMO... Harris Public Relations wins Hy-Lo News, a hyper-local news platform dedicated to serving Black and Brown Millennials in South Florida... Zerotrillion scores Canada Soccer, the governing body of the sport. 
Racepoint Global adds Acoustic, a global marketing and customer engagement provider for B2C brands... Scout Lab picks up AOR duties for Osmo, a company that digitizes scent... AMP3 Public Relations signs on Wrangler as of Spring 2025 effort... UNICEPTA by PRophet expands media intelligence work for the European Commission.
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