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Montieth & Company signs on as AOR for TRX Gold Corporation, an Oakville, Ontario-based mining and exploration company working on highly prospective known gold-bearing zones. The agency will work to raise brand awareness for TRX Gold and its flagship Buckreef Gold Project—comprising a high-margin, open-pit gold mining operation in Tanzania—in the US and Canada. The agency’s scope of work for TRX Gold will include media relations, thought leadership, and a social media strategy. “Montieth & Company has an impressive network of media contacts across the world, a strong sense of storytelling, and a team that specializes in working with organizations like ours,” said TRX Gold CEO Stephen Mullowney.
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Firecracker PR adds Autonomize AI, a leading developer of AI copilots for healthcare and life sciences. The agency’s primary efforts will focus on educating the marketplace on how AI copilots can drive greater efficiencies and improve quality of care for patients. Autonomize AI’s Multi-Agent Orchestration lets different AI agents work together smoothly, triggered automatically or based on predefined rules from the business, allowing healthcare enterprises to augment or automate tasks effectively at any scale.
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CIIC PR partners with The Morrow Hotel, a property in Washington DC’s NoMA (north of Massachusetts Avenue) neighborhood, on exclusive events and initiatives designed to cultivate community, celebrate culture and promote wellness. Housed in the historic former Central Armature Works site, The Morrow offers such wellness options as a fitness center with state-of-the-art equipment and a yoga room, along with rotating fitness classes and wellness programming. Its food and beverage offerings will be overseen by the NYC-based Marcus Samuelsson Restaurant Group. "We are eager to uncover and share stories from this unique hotel experience," said CIIC PR CEO & founder Carolyn Izzo-Feldman.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
