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Montieth & Company signs on as AOR for TRX Gold Corporation, an Oakville, Ontario-based mining and exploration company working on highly prospective known gold-bearing zones. The agency will work to raise brand awareness for TRX Gold and its flagship Buckreef Gold Project—comprising a high-margin, open-pit gold mining operation in Tanzania—in the US and Canada. The agency’s scope of work for TRX Gold will include media relations, thought leadership, and a social media strategy. “Montieth & Company has an impressive network of media contacts across the world, a strong sense of storytelling, and a team that specializes in working with organizations like ours,” said TRX Gold CEO Stephen Mullowney.
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Firecracker PR adds Autonomize AI, a leading developer of AI copilots for healthcare and life sciences. The agency’s primary efforts will focus on educating the marketplace on how AI copilots can drive greater efficiencies and improve quality of care for patients. Autonomize AI’s Multi-Agent Orchestration lets different AI agents work together smoothly, triggered automatically or based on predefined rules from the business, allowing healthcare enterprises to augment or automate tasks effectively at any scale.
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CIIC PR partners with The Morrow Hotel, a property in Washington DC’s NoMA (north of Massachusetts Avenue) neighborhood, on exclusive events and initiatives designed to cultivate community, celebrate culture and promote wellness. Housed in the historic former Central Armature Works site, The Morrow offers such wellness options as a fitness center with state-of-the-art equipment and a yoga room, along with rotating fitness classes and wellness programming. Its food and beverage offerings will be overseen by the NYC-based Marcus Samuelsson Restaurant Group. "We are eager to uncover and share stories from this unique hotel experience," said CIIC PR CEO & founder Carolyn Izzo-Feldman.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
