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Montieth & Company signs on as AOR for TRX Gold Corporation, an Oakville, Ontario-based mining and exploration company working on highly prospective known gold-bearing zones. The agency will work to raise brand awareness for TRX Gold and its flagship Buckreef Gold Project—comprising a high-margin, open-pit gold mining operation in Tanzania—in the US and Canada. The agency’s scope of work for TRX Gold will include media relations, thought leadership, and a social media strategy. “Montieth & Company has an impressive network of media contacts across the world, a strong sense of storytelling, and a team that specializes in working with organizations like ours,” said TRX Gold CEO Stephen Mullowney.
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Firecracker PR adds Autonomize AI, a leading developer of AI copilots for healthcare and life sciences. The agency’s primary efforts will focus on educating the marketplace on how AI copilots can drive greater efficiencies and improve quality of care for patients. Autonomize AI’s Multi-Agent Orchestration lets different AI agents work together smoothly, triggered automatically or based on predefined rules from the business, allowing healthcare enterprises to augment or automate tasks effectively at any scale.
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CIIC PR partners with The Morrow Hotel, a property in Washington DC’s NoMA (north of Massachusetts Avenue) neighborhood, on exclusive events and initiatives designed to cultivate community, celebrate culture and promote wellness. Housed in the historic former Central Armature Works site, The Morrow offers such wellness options as a fitness center with state-of-the-art equipment and a yoga room, along with rotating fitness classes and wellness programming. Its food and beverage offerings will be overseen by the NYC-based Marcus Samuelsson Restaurant Group. "We are eager to uncover and share stories from this unique hotel experience," said CIIC PR CEO & founder Carolyn Izzo-Feldman.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
