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Montieth & Company signs on as AOR for TRX Gold Corporation, an Oakville, Ontario-based mining and exploration company working on highly prospective known gold-bearing zones. The agency will work to raise brand awareness for TRX Gold and its flagship Buckreef Gold Project—comprising a high-margin, open-pit gold mining operation in Tanzania—in the US and Canada. The agency’s scope of work for TRX Gold will include media relations, thought leadership, and a social media strategy. “Montieth & Company has an impressive network of media contacts across the world, a strong sense of storytelling, and a team that specializes in working with organizations like ours,” said TRX Gold CEO Stephen Mullowney.
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Firecracker PR adds Autonomize AI, a leading developer of AI copilots for healthcare and life sciences. The agency’s primary efforts will focus on educating the marketplace on how AI copilots can drive greater efficiencies and improve quality of care for patients. Autonomize AI’s Multi-Agent Orchestration lets different AI agents work together smoothly, triggered automatically or based on predefined rules from the business, allowing healthcare enterprises to augment or automate tasks effectively at any scale.
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CIIC PR partners with The Morrow Hotel, a property in Washington DC’s NoMA (north of Massachusetts Avenue) neighborhood, on exclusive events and initiatives designed to cultivate community, celebrate culture and promote wellness. Housed in the historic former Central Armature Works site, The Morrow offers such wellness options as a fitness center with state-of-the-art equipment and a yoga room, along with rotating fitness classes and wellness programming. Its food and beverage offerings will be overseen by the NYC-based Marcus Samuelsson Restaurant Group. "We are eager to uncover and share stories from this unique hotel experience," said CIIC PR CEO & founder Carolyn Izzo-Feldman.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
