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WPP acquires data collaboration platform InfoSum. The platform will join GroupM, WPP’s media investment group, as a key component of a new generation of AI-enhanced marketing solutions for clients. WPP says the acquisition is a major strategic step forward for its AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training. InfoSum’s capabilities will be integrated into WPP Open, the company’s intelligent marketing operating system, allowing clients to rapidly build, train and deploy custom AI models that utilize diverse datasets. WPP CEO Mark Read said that making InfoSum part of WPP “allows clients to stay in complete control of their first-party data, while also giving them access to vastly greater quantities of high-quality, privacy-compliant data and pioneering technology that is not available anywhere else in the market today.”
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ke comms, a mission-driven public relations and writing agency based in Tulsa, OK, creates a pro bono division called The Impact Narrative. The division supports progressive clients that need strategic guidance with public relations. Its first client is United States for Abortion, a reproductive justice design initiative. The Impact Narrative is supporting United States for Abortion with media relations and strategic planning. “A majority of Americans support abortion access, according to the Pew Research Center,” said ke comms founder and CEO Kristi Eaton. “The Impact Narrative will allow United States for Abortion to gain greater visibility and support their design initiatives.”
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| Marisa Toro |
The Public Relations Global Network has appointed Marlow Insight co-founder and partner Marisa Toro as regional vice president for Europe, Middle East and Africa. Toro succeeds Scandinavian Communications managing director Christina Rytter, who has served since November 2023. Rytter, who was also PRGN president from 2017 to 2018, remains an active network member. Toro will now work to enhance PRGN’s footprint across the EMEA region, focusing on business development and the recruitment of new members. This strategic move underscores PRGN’s commitment to bolstering its leadership and fostering collaboration throughout its global network. “Her innovative approach and leadership acumen will bring fresh insights to the EMEA region, enhancing our executive committee’s efforts to elevate PRGN’s global impact,” said PRGN President Natacha Clarac.
The Public Relations Global Network adds Agence Profile in Paris and IDDEA Comunicaciones in Bogotá to its membership... Signal Group, a DC-based firm, launches AI Frame, a PA offering to help organizations understand and manage how they appear across Large Language Model AI platforms... Spears Group, a New Orleans-headquartered integrated marketing and advertising agency, sets up shop in Houston... IPREX brings on new partner agencies in Italy, Chicago, Las Vegas and India.
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
