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REYA Communications picks up Pomeroy Kananaskis Mountain Lodge, a mountain retreat in Alberta’s Kananaskis Country, and Explore Kananaskis, the region’s destination marketing organization. REYA will drive strategic media relations and storytelling for both clients. An hour west of Calgary, Kananaskis Mountain Lodge was originally built for the 1988 Calgary Winter Olympics, and underwent a transformative $35 million renovation in 2018, reintroducing itself as an Autograph Collection hotel under Marriott’s banner. The collaboration follows REYA’s four-year partnership with Pomeroy Lodging’s Alyeska Resort in Alaska, where the agency worked to elevate its presence within the luxury travel market.
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Harris Public Relations, a Miami-based, woman-owned agency, comes on board as agency of record for Hy-Lo News, a hyper-local news platform dedicated to serving Black and Brown Millennials in South Florida. The agency will create a complete media and brand strategy for Hy-Lo. Harris’s efforts will also highlight Hy-Lo founder Janey Tate as an important voice in independent journalism and media entrepreneurship. “This partnership with Harris Public Relations is more than a business decision—it’s a strategic move to amplify the impact of independent Black media,” said Tate.
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Zerotrillion, a Canadian-owned firm with offices in Toronto, New York and Amsterdam, is appointed agency of record for Canada Soccer, the governing body of the sport in Canada. Zerotrillion will work alongside the organization’s communications & content team to develop and execute comprehensive public relations and creative strategies. The scope of work will include securing global media coverage, creating cultural collaborations, and shaping narratives that highlight Canada Soccer’s role in sport, music, fashion, and entertainment. With Canada set to serve as co-host for next year’s FIFA World Cup 26 alongside the US and Mexico, the partnership will also work to raise Canada Soccer’s presence on the global stage. “Teaming up with the incredibly talented team at Zerotrillion allows us to take our public relations efforts in a more creative and global direction.” Canada Soccer chief communications & content officer Paulo Senra.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
