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REYA Communications picks up Pomeroy Kananaskis Mountain Lodge, a mountain retreat in Alberta’s Kananaskis Country, and Explore Kananaskis, the region’s destination marketing organization. REYA will drive strategic media relations and storytelling for both clients. An hour west of Calgary, Kananaskis Mountain Lodge was originally built for the 1988 Calgary Winter Olympics, and underwent a transformative $35 million renovation in 2018, reintroducing itself as an Autograph Collection hotel under Marriott’s banner. The collaboration follows REYA’s four-year partnership with Pomeroy Lodging’s Alyeska Resort in Alaska, where the agency worked to elevate its presence within the luxury travel market.
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Harris Public Relations, a Miami-based, woman-owned agency, comes on board as agency of record for Hy-Lo News, a hyper-local news platform dedicated to serving Black and Brown Millennials in South Florida. The agency will create a complete media and brand strategy for Hy-Lo. Harris’s efforts will also highlight Hy-Lo founder Janey Tate as an important voice in independent journalism and media entrepreneurship. “This partnership with Harris Public Relations is more than a business decision—it’s a strategic move to amplify the impact of independent Black media,” said Tate.
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Zerotrillion, a Canadian-owned firm with offices in Toronto, New York and Amsterdam, is appointed agency of record for Canada Soccer, the governing body of the sport in Canada. Zerotrillion will work alongside the organization’s communications & content team to develop and execute comprehensive public relations and creative strategies. The scope of work will include securing global media coverage, creating cultural collaborations, and shaping narratives that highlight Canada Soccer’s role in sport, music, fashion, and entertainment. With Canada set to serve as co-host for next year’s FIFA World Cup 26 alongside the US and Mexico, the partnership will also work to raise Canada Soccer’s presence on the global stage. “Teaming up with the incredibly talented team at Zerotrillion allows us to take our public relations efforts in a more creative and global direction.” Canada Soccer chief communications & content officer Paulo Senra.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
