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V2 Communications publishes a guide that walks companies through the IPO process. Countdown to IPO: A Winning Communications Timeline breaks down what companies can do—month by month—to successfully build brand momentum, get their executives ready for the launch and stay compliant ahead of a public debut. Surprisingly, the path to an IPO should start as much as 24 months ahead of time, when companies should focus on building executive branding, media presence and investor relationships. As the launch date approaches, companies need to make sure that employees are on board, brand visibility is raised and an IR firm is engaged to make sure their message gets across. V2’s guide also gives pointers on how companies can strike the right balance between visibility and regulation in the final stretch. The advice extends past the IPO launch itself, stressing the importance of keeping the lines of communications open and maintaining relations with IR and business executives. V2’s pointers are the result of the agency’s experience in launching IPOs for companies in such fields as B2B, healthcare, climate and healthcare technologies.
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| Karla Cobreiro |
Cobreiro Comms, a PR and communications collective founded by former Quinn PR vice president and NBCUniversal executive communications manager Karla Cobreiro, launches as a virtual agency. It offers services including media strategy, influencer partnerships, executive visibility, high-impact events and crisis communications for brands in such sectors as travel & hospitality, food & beverage, corporate & financial, consumer goods, entertainment & lifestyle, and public sector & nonprofit. Drawing from Cobreiro’s Cuban heritage and experience throughout Latin America, the agency also supports brands targeting US Hispanic and multicultural audiences. “This isn’t just a consultancy,” said Cobreiro. “It’s a strategic powerhouse where culture, business and storytelling meet to create real impact.”
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| Judy John |
Edelman global chief creative officer Judy John has been named president of the jury for the Dan Wieden Titanium Lions at this year’s Cannes Lions, which run from June 16-20. Named for the co-founder of iconic ad shop Wieden+Kennedy, the Dan Wieden Titanium Lions recognize work that breaks new ground, challenges industry norms and redefines the creative landscape. John was instrumental in Edelman’s 2024 Titanium Lion win for “The Move to -15” on behalf of multinational logistics company DP World, making Edelman the first legacy PR firm to receive the prize. “As we navigate an era of unprecedented challenges and change, the Titanium Lions represents the power of creativity to challenge the status quo, spark progress and inspire what's possible,” she said.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
