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Mardiks Public Relations lands consumer media outreach and thought leadership program for Enchanting Travels. The agency’s efforts will be targeted at building brand awareness and bookings from the US market. Part of the Travelopia group of specialist tour operators, Enchanting Travels offers trips to more than 70 locations, including Africa, Asia, Latin America, Australia and Oceania, Europe and the Polar Regions. “We are thrilled to be partnering with Mardiks Public Relations, a leading travel specialist firm with deep media and industry contacts, to be able to share our brand story and our hyper-personalized approach to planning travel,” said Enchanting Travels CMO Vidya Gopal.
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Colangelo & Partners visits Vinhos Verdes Demarcated Region, a Portuguese wine growing area. The agency will lead a comprehensive strategic communications campaign designed to raise awareness of Vinhos Verdes wines in the US. The 2025 campaign will feature collective tasting experiences, by-the-glass masterclasses, culinary school and restaurant training programs and additional activations later in the year. The campaign will also include a media relations strategy. "Through this partnership, we aim to drive the premiumization of Vinhos Verdes and elevate its profile as a unique and high-quality offering in the US market," said Vinhos Verdes director of marketing Carla Cunha.
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William Mills Agency is engaged by AI-powered document processing company ParaScript to lead its public relations strategy and strengthen its market presence. The agency will help ParaScript amplify its brand and communicate the value of its document automation technology to financial institutions, fintechs and other enterprises. ParaScript’s proprietary solutions read and interpret large volumes of documents at high speed and accuracy, driving enterprise data transformation and fraud detection at scale. “We are very impressed with William Mills Agency’s deep expertise in both financial services and public relations,” said ParaScript CEO Emiliano Giacchetti.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
