 |
Mardiks Public Relations lands consumer media outreach and thought leadership program for Enchanting Travels. The agency’s efforts will be targeted at building brand awareness and bookings from the US market. Part of the Travelopia group of specialist tour operators, Enchanting Travels offers trips to more than 70 locations, including Africa, Asia, Latin America, Australia and Oceania, Europe and the Polar Regions. “We are thrilled to be partnering with Mardiks Public Relations, a leading travel specialist firm with deep media and industry contacts, to be able to share our brand story and our hyper-personalized approach to planning travel,” said Enchanting Travels CMO Vidya Gopal.
 |
Colangelo & Partners visits Vinhos Verdes Demarcated Region, a Portuguese wine growing area. The agency will lead a comprehensive strategic communications campaign designed to raise awareness of Vinhos Verdes wines in the US. The 2025 campaign will feature collective tasting experiences, by-the-glass masterclasses, culinary school and restaurant training programs and additional activations later in the year. The campaign will also include a media relations strategy. "Through this partnership, we aim to drive the premiumization of Vinhos Verdes and elevate its profile as a unique and high-quality offering in the US market," said Vinhos Verdes director of marketing Carla Cunha.
 |
William Mills Agency is engaged by AI-powered document processing company ParaScript to lead its public relations strategy and strengthen its market presence. The agency will help ParaScript amplify its brand and communicate the value of its document automation technology to financial institutions, fintechs and other enterprises. ParaScript’s proprietary solutions read and interpret large volumes of documents at high speed and accuracy, driving enterprise data transformation and fraud detection at scale. “We are very impressed with William Mills Agency’s deep expertise in both financial services and public relations,” said ParaScript CEO Emiliano Giacchetti.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
