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Mardiks Public Relations lands consumer media outreach and thought leadership program for Enchanting Travels. The agency’s efforts will be targeted at building brand awareness and bookings from the US market. Part of the Travelopia group of specialist tour operators, Enchanting Travels offers trips to more than 70 locations, including Africa, Asia, Latin America, Australia and Oceania, Europe and the Polar Regions. “We are thrilled to be partnering with Mardiks Public Relations, a leading travel specialist firm with deep media and industry contacts, to be able to share our brand story and our hyper-personalized approach to planning travel,” said Enchanting Travels CMO Vidya Gopal.
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Colangelo & Partners visits Vinhos Verdes Demarcated Region, a Portuguese wine growing area. The agency will lead a comprehensive strategic communications campaign designed to raise awareness of Vinhos Verdes wines in the US. The 2025 campaign will feature collective tasting experiences, by-the-glass masterclasses, culinary school and restaurant training programs and additional activations later in the year. The campaign will also include a media relations strategy. "Through this partnership, we aim to drive the premiumization of Vinhos Verdes and elevate its profile as a unique and high-quality offering in the US market," said Vinhos Verdes director of marketing Carla Cunha.
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William Mills Agency is engaged by AI-powered document processing company ParaScript to lead its public relations strategy and strengthen its market presence. The agency will help ParaScript amplify its brand and communicate the value of its document automation technology to financial institutions, fintechs and other enterprises. ParaScript’s proprietary solutions read and interpret large volumes of documents at high speed and accuracy, driving enterprise data transformation and fraud detection at scale. “We are very impressed with William Mills Agency’s deep expertise in both financial services and public relations,” said ParaScript CEO Emiliano Giacchetti.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
