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| Alex Romano |
Narrative Strategies brings on former Edelman VP, crisis & risk Alex Romano as senior director. At Edelman, Romano helped navigate clients through executive and leadership challenges, product recalls, cyber security breaches, natural disasters, and political controversies. “His decade of crisis and risk management experience will augment Narrative’s depth of talent and further enable us to answer the call for clients facing challenges of any size,” said Narrative Strategies CEO and founding partner Ken Spain. Narrative has also hired Paige Blanchard, who previously served as a political appointee at the U.S. Department of Agriculture, and Lachlan Macdonald, who worked for London-based political consulting and corporate affairs firm CT Group, as strategic communications managers.
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| Greg Lyons |
Subway appoints PepsiCo CMO Greg Lyons as global CMO, effective May 19. At PepsiCo, Lyons led the Pepsi brand to 18 consecutive quarters of growth. In his new position, he will oversee Subway’s global marketing, culinary, digital platforms, data and insights, and other business transformation teams. He will also work directly with Publicis’ Leo New York, Subway’s new US creative agency of record, to develop a transformative, guest-centric marketing strategy. "With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Subway Interim CEO Carrie Walsh.
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| Val Middleton |
M+C Saatchi Sport + Entertainment names Val Middleton EVP for sport, leading sports marketing and athlete partnerships. Middleton was most recently EVP of athlete partnerships and digital marketing at SC30, the company responsible for NBA All-Star Stephen Curry's off-court business portfolio. She was previously head of marketing for Under Armour’s Curry-brand, its line of Curry-related products. Middleton has also been chief brand officer at hair-care brand Virtue Labs. The agency has also hired Danielle Mileno, who previously led consumer PR for Sonesta Hotels and was senior director, global communications and portfolio marketing at Marriott International as managing director and head of consumer PR. Alex Osorio, who helped launch S+E’s Creator Marketing Division, has been promoted to managing director of influencer engagement and culture. “Val, Alex and Danielle are going to help elevate M+C Saatchi Sport + Entertainment to be the go-to agency for brands looking to secure the right kinds of partnerships across a range of sectors,” said the agency’s global CEO Robin Clarke.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
