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| (L-R) Hannah Burden, Suzanne Rosnowski |
Relevance International, which works with clients in the real estate, design, hospitality and luxury lifestyle sectors, opens an office in Dubai. The agency already has offices in New York, London and Los Angeles. Relevance International Dubai will serve as the agency’s central hub for clients throughout the Middle East and beyond. It will be led by Hannah Burden, who is joining the firm as director of public relations. Burden was previously associate director in Edelman’s Dubai office, and she has served as communications manager for Dubai Airports. “Establishing a dedicated team in Dubai allows us to provide on-the-ground support and more effectively serve our clients who are eager to make a significant impact in this rapidly evolving market,” said Relevance International CEO Suzanne Rosnowski.
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A new NCSolutions consumer sentiment survey finds that almost nine out of 10 consumers (86 percent) are worried about the impact the newly imposed tariffs could have on their grocery bills. The survey of 1,064 U.S. adult consumers was conducted between April 3 and April 6. Almost a third describe themselves as “extremely concerned” about the potential for rising prices. At the top of the list of imported foods and beverages that respondents were most concerned about were coffee and tea (49 percent); cheese (41 percent); and bananas (36 percent). Almost half (46 percent) said that potential prices hikes would cause them to spend less at the supermarket, with 39 percent saying that they would switch to private label or store brand products in order to save money. In addition, more than four out of 10 respondents (44 percent) said they feel pessimistic about the health of the economy right now. To find out more about the survey, contact [email protected].
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5WPR expands its digital marketing services with a comprehensive suite of offerings intended to enhance client visibility, optimize engagement and deliver measurable results. The enhanced services include integrated marketing, B2B digital marketing, social media marketing, performance marketing, creative & branding, media planning & buying, law firm digital marketing, insurance digital marketing and health & wellness digital marketing. "This expansion allows us to deliver holistic and results-oriented digital marketing strategies across industries, including those with highly specialized needs such as law firms and insurance companies," said 5WPR EVP & group director, digital Paul Miser.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
